Virtual reality meets hospitality: Hotelverse and Tridion redefine hotel booking

In the competitive world of hospitality, enhancing guest experience while streamlining operations is paramount. The traditional hotel booking experience has remained largely unchanged for over two decades. Guests are often met with generic room descriptions, static images, and complex pricing policies, leading to uncertainty about what they are actually booking. This lack of personalization and emotional engagement not only frustrates customers but also hampers hotels' ability to differentiate themselves in a crowded market.

1. Lack of specificity: Traditional booking sites provide limited information, often just basic photos and descriptions. Hotelverse’s digital twin allows guests to see the exact view from their room, select specific attributes like room location and amenities, and even choose their preferred room number.
2. Emotional engagement: By offering an immersive, interactive experience, Hotelverse makes the booking process more engaging and emotionally satisfying, similar to the way consumers shop on platforms like Amazon.
3. Authenticity and assurance: Guests can be confident that what they see online is what they will get upon arrival, reducing dissatisfaction and increasing trust in the booking process.

Hotelverse’s digital twin technology offers an experience that is both specific and authentic. It ensures that guests can see the exact view from their room, select specific attributes like a room in a quiet area with a king-size bed, and even choose their preferred room number. This level of customization not only enhances the booking experience but also empowers hotels to differentiate their offerings and create new revenue streams by pricing rooms based on unique attributes.

The impact of this disruptive technology is evident in the metrics. Hotels using Hotelverse's digital twin see significant improvements in key performance indicators. Conversion rates can increase by up to 350%, and direct sales by 30%, compared to traditional booking processes. Income can also increase by over 10% per booking due to charging intermediary clients for selecting their room and the generation of new revenue streams. Moreover, guests spend significantly more time on the hotel's website, exploring the digital twin, which leads to higher engagement and increased booking rates. The ability to hyper-customize and provide an authentic booking experience sets hotels apart from competitors and online travel agencies (OTAs). Hotelverse works with leading hotel chains and independent hotels in over 20 countries, including renowned names such as Hyatt, Iberostar, Radisson, NH by Minor, and Barceló, demonstrating the widespread adoption and effectiveness of their solution.