Enosis: Pioneering the future of Real-Time 3D and structured content

Fraser Doig 01 Dec 2023 4 mins
Language Weaver

Innovation by Design

Enosis, an LA-based trailblazer founded in 2015, stands at the forefront of integrating cutting-edge technologies like real-time 3D (RT3D), spatial computing, AI, and IoT into diverse sectors. Collaborating with giants such as Google, Deloitte, and HP Labs, and supporting agencies like NASA and the United Nation’s Development Programme (UNDP), Enosis has cemented its position as a true cutting-edge innovator. Their partnership with RWS since 2021 has been pivotal in bringing component-based content into the realm of RT3D digital twins and spatial computing for commercial and enterprise applications.

Listening to Vangelis Lympouridis, founder of Enosis, talk about the possibilities of real-time 3D, it’s hard not to picture him as a Greek Tony Stark, constructing his Iron Man suit with the help of real-time 3D digital twin components. But what exactly is RT3D, and how does it work?

The power of Real-Time 3D

RT3D is revolutionizing how we interact with digital content. From creating digital twins that offer interactive connections between physical and digital entities to facilitating immersive product design and logistics management, RT3D's versatility is unmatched. Enosis, in collaboration with platforms like NVIDIA Omniverse, Unreal Engine, and Unity 3D, is leveraging RT3D to transform product lifecycle management and e-commerce.

A single source of truth

Enosis's vision of a single source of truth, where the 3D digital twin serves as a central repository for data across design, manufacturing, marketing, and sales, is groundbreaking. This concept enables real-time informed decisions, enhancing UX/UI personalization and co-design processes.

Real-world applications and innovations

Digital twins in action: Traditional 3D game design platforms like Unity 3D, and Unreal Engine are not just limited to gaming. They are now pivotal in virtual production for cinema and for developing applications and simulations in various industries, including healthcare, automotive, building information modelling (BIM), and architecture. Omniverse is NVIDIA’s strategic entry into the RT3D world and is specifically designed for enterprise applications, digital twins, and 3D digital asset management. The fusion of 3D and AI under NVIDIA’s leadership is projected to revolutionize the enterprise industry.

One exciting example can be seen in a new joint development between WPP, the world’s largest advertising agency, and NVIDIA. NVIDIA and WPP are developing a content engine using NVIDIA Omniverse and AI, revolutionizing commercial content production. This engine facilitates efficient creation of high-quality content, aligning with brand identities. It integrates a range of 3D design, manufacturing, and creative tools, including Adobe and Getty Images, enabling artists to combine 3D content creation with generative AI and real-time rendering. This approach allows for personalized and engaging consumer outreach while maintaining brand fidelity. The engine leverages Omniverse Cloud and generative AI tools to produce large volumes of advertising content and immersive experiences like 3D product configurators, significantly enhancing speed, efficiency, and output quality over traditional methods.

Focus areas: Enosis is focusing on enhancing human performance in field services through digital twins, and applying RT3D in modern Product Lifecycle Management (PLM). For field services, the concept of a digital twin is crucial to providing condition-based maintenance. Having that single source of truth for all maintenance activities allows for real-time information to be shared through any application interface, the Internet of Things (IoT) and ultimately into the digital service record. The addition of spatial computing, mixed reality, and other extended reality technologies can provide an immersive or augmented layer of digital content over the physical world and assist field workers at the point of need with remote collaboration and step-by-step guidance. Another example of RT3D impacting on PLM can be seen in Nike’s bespoke customization screen. With a 3D rendered image of the shoes, you can personalize your own pair of trainers in real-time, and order them then and there in a single transaction.

And this isn’t just a phenomenon we’re seeing in marketing – in manufacturing, 3D printing is on the rise, where RT3D-enabled mass personalization is creating a market where ‘made to order’ products is becoming the new norm of the development of consumer products.

Integrating structured content into the RT3D ecosystem

The role of component-based structured content: Connecting DITA-based component content management systems like Tridion to RT3D engines opens new horizons in product design, manufacturing, and marketing. It allows seamless integration of real-time metadata into the digital twin, ensuring that information is consistent and up to date across the product lifecycle. It creates the opportunity to connect with the emerging technology of 3D DAM systems, as well as providing 3D support within the CCMS itself, to allow SMEs and content creators even more control over their content.

The future of personalization and efficiency

The collaboration between Enosis and Tridion symbolizes a significant leap in how content is managed and utilized in the digital age. By harnessing the power of structured content within the dynamic landscape of RT3D, they are setting new standards in customization, efficiency, and user experience. Enosis's journey, in partnership with Tridion, represents a bold step into a future where RT3D and structured content converge to redefine our interaction with technology. This is more than just an evolution in digital content management; it's a visionary approach to shaping the future of commerce, maintenance, and the experience economy.

To learn more, visit enosis.io and tridion.com.

For more information about this partnership and what it means for the future of content, please talk to our partner team.

Partners
Fraser Doig RWS
Author

Fraser Doig

Senior Associate Product Marketing Manager
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
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