Squirro and RWS: Powering intelligent content with generative AI

Fraser Doig 13 May 2024 7 mins
Genuine Intelligence RWS

What if you could chat with your company's collective knowledge like talking to a wise colleague who instantly pulls the most relevant information to answer your questions? Squirro, a visionary AI company recognized by Gartner and Forrester, is making this vision a reality.

By combining advanced enterprise search with cutting-edge generative AI, Squirro enables organizations to extract hidden gems of insight from the vast volumes of unstructured data scattered across their systems. And through a new partnership with RWS Tridion, a leader in content management, they're integrating these AI-powered insights to transform the way teams create and manage business content.

This potent fusion of technologies offers the potential to revolutionize how we interact with information and make better data-driven decisions. Let's dive into the game-changing capabilities Squirro brings and explore how connecting them to Tridion solutions will usher in a new era of intelligent content.

The insight challenge

It is estimated that 80-90% of all data is locked away in unstructured formats like emails, documents, and communications. The reason? This data is often scattered across disconnected systems, difficult to process, and constantly changing.

Yet hidden within this vast textual landscape are invaluable insights about your business, your clients, your competitors, and your markets. The organizations that can effectively tap into this rich vein of information can make better decisions, spot opportunities faster, and avoid costly risks.

The challenge lies in efficiently processing these large unstructured datasets to surface relevant insights and make them available for data-driven content generation. This is where Squirro's powerful solution comes in.

The potential of Retrieval Augmented Generation

Squirro's cutting-edge Retrieval Augmented Generation (RAG) technology lies at the core of its solution, revolutionizing content discovery and generation through artificial intelligence. RAG integrates Large Language Models (LLMs), which are designed for text generation, with an information retrieval system that finds and extracts relevant data from databases. This combination of LLMs' generative power and information retrieval's accuracy enhances AI-generated responses with relevant, context-specific information from a searchable knowledge base, leading to more precise, context-aware, and information-rich outputs.

Genuine Intelligence RWS

Squirro's RAG technology is built on several key components:

  • Enterprise Search: Squirro's Enterprise Search enables quick and efficient information retrieval across an organization's digital ecosystem, making vast datasets both accessible and meaningful.
  • Insight Engine: The Insight Engine goes beyond simple retrieval by analyzing data to uncover valuable insights, patterns, and trends. It transforms raw data into actionable intelligence by collecting, interpreting, and acting on enterprise information using advanced analytics and natural language processing (NLP).
  • Knowledge Management Solution: This comprehensive solution harnesses the Insight Engine's capabilities to improve organizational knowledge sharing and collaboration. It ensures that data-derived insights are systematically organized, easily accessible, and ready for application across the organization.
  • SquirroGPT: SquirroGPT is an advanced conversational AI solution that uses a large language model (LLM) to provide evidence-based, accurately sourced answers from various data sources and formats. It seamlessly integrates with platforms like websites, intranets, CRMs, and ERPs. SquirroGPT links each response to its original data source for increased decision-making confidence and complies with strict security and privacy standards. By leveraging RAG technology, SquirroGPT improves answer accuracy through a process that includes semantic search of user documents, LLM analysis, and verification against the user's database, ensuring reliable and precise information delivery.

By handling the complex data engineering and AI enrichment, Squirro enables Tridion to act on clean, structured data optimized for maximum insight.

Genuine Intelligence RWS

Out-of-the-box business apps

Building on this foundational RAG platform, Squirro offers a suite of pre-built business applications to address common industry use cases:

  • Customer Service Insights - Automatically classifies and routes support requests, suggests responses from knowledge bases, and measures sentiment to optimize case resolution.
  • Cognitive Search - Provides unified search across all enterprise knowledge bases enhanced by intuitive Q&A and intelligent recommendations.
  • Risk Insights - Proactively surfaces risk signals from both internal and external data to support supervisory, audit and compliance teams, especially for highly-regulated industries like financial services.

Genuine Intelligence RWS

Squirro offers a self-learning AI platform that keeps users informed and proactively recommends next best actions, all enhanced with SquirroGPT generative AI capabilities.

Purpose-built for enterprise GenAI

While the power of Large Language Models (LLMs) to streamline content creation is clear, enterprise leaders have concerns about their tendency to hallucinate information, disregard data security, and lack auditability. Squirro directly addresses these limitations by combining LLMs with their mature insight engine.

The result is a secure Enterprise GenAI solution that guarantees outputs are grounded in verified facts with clear data lineage. By breaking documents into granular chunks that are semantically indexed, Squirro retrieves highly relevant source material to guide LLMs towards accurate, brand-consistent responses that respect data access policies.

Users can interact with generative AI models like natural conversations while having confidence that every AI-generated claim is backed by auditable evidence. This is especially crucial for industries with strict data governance requirements.

Empowering intelligent content lifecycle

When integrated with Tridion, Squirro creates a positive flywheel effect. It continuously ingests Tridion’s semantically enriched, structured content to identify new insights that can enhance future content. This leads to a virtuous cycle of data-driven authoring and content activation.

Example use cases that benefit from connecting Squirro's insights to RWS's intelligent content capabilities include:

  • Regulatory monitoring to identify and incorporate relevant legal updates into policies and contracts
  • Enhancing product documentation with data-driven recommendations and known issue resolutions
  • Streamlining knowledge article creation with automated research and generative summarization

This fusion of technologies establishes an insight-rich content supply chain that is more agile, complete, and impactful.

The combined power of Squirro's solution and Tridion’s intelligent content platform sets a new standard for AI-driven content solutions. By making the most of textual data with the precision and security required for enterprise deployments, this partnership enables organizations to create, manage, and activate content with greater efficiency and effectiveness than ever before.

Unlock your data's potential with Squirro and Tridion

Ready to tap into the full value of your enterprise data and elevate your content creation process?

Experience firsthand how Squirro's generative AI and insight mining capabilities can help you:

  • Uncover hidden opportunities and risks in your unstructured data
  • Streamline content research and generation
  • Enrich your knowledge assets with data-driven insights
  • Improve decision-making through on-demand access to expert recommendations

But don't just take our word for it - see the impact of AI-powered insights for yourself with a free trial of SquirroGPT. Discover how easy it is to chat with your data and extract valuable answers from your content.

Click here to get started today.

Want to learn more about how Squirro and Tridion can drive your content performance and business growth to new heights? Speak to our partner team. Don't let your data's potential go unrealized – unlock it with the power of AI-driven insights and intelligent content.

Fraser Doig

Fraser Doig

Senior Associate Product Marketing Manager
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
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