Tridion Aux: the chocolate and peanut butter of business excellence

Fraser Doig 08 May 2024 7 mins
Genuine Intelligence RWS

In the world of software, the convergence of two distinct solutions can lead to groundbreaking innovations that transcend the limitations of their individual components. Much like the classic combination of chocolate and peanut butter, these two distinct flavors come together to create a taste sensation that is both familiar and novel. The sweetness of chocolate goes great with the rich, nutty taste of peanut butter, making a blend that brings out the best in both flavors. In today's fast-paced business world, companies need strong solutions that blend smoothly into their tech stack, like chocolate and peanut butter, to spark innovation and boost efficiency.

That's where Tridion Aux comes in. This game-changing partner program brings together best-in-class technologies to help businesses excel. Let's dive into some of the powerful tools offered through Tridion Aux:

AAATraq - Streamlining content accessibility and governance

AAATraq provides essential tools for ensuring digital content is accessible to all users and complies with regulations. It integrates smoothly with Tridion to help businesses confidently navigate the complex world of accessibility.

Congree - Harnessing AI-driven linguistic intelligence

Congree's platform leverages AI to deliver advanced linguistic intelligence capabilities. By connecting Congree with Tridion, businesses can extract valuable insights from their content to inform strategies and drive innovation.

Content Bloom's Content Intelligence - Unlocking the power of analytics

Content Bloom's Content Intelligence solution turns raw data into actionable insights. Integrating it with Tridion empowers businesses to make data-driven decisions that fuel growth and maintain a competitive edge.

LUX Interactive's TravelLaunch Pro - Smart content delivery for travel

For travel companies, TravelLaunch Pro is a game changer. This smart content delivery platform from LUX Interactive personalizes the customer journey when connected with Tridion, leading to higher traveler satisfaction and loyalty.

Mavenoid - Empowering customers with self-service support

Mavenoid's Self-Service Support App gives customers the tools to quickly resolve issues themselves. Bringing this into the Tridion ecosystem allows businesses to enhance customer relationships through empowerment.

ai12z - Accelerating innovation through Generative AI

ai12z's Generative AI solution unlocks new possibilities when integrated with Tridion. By enabling advanced search, surfacing deep insights, and automating content-related tasks, this tool drives productivity to new heights.

Stilo - High-performance content processing at scale

Stilo makes complex large-scale content migrations a breeze thanks to its high-performance XML/SGML processing capabilities. Pairing Stilo with Tridion dramatically streamlines the migration process for businesses.

Squirro - Unlocking insights from unstructured data

Squirro's Insight Engine uses advanced AI to extract hidden insights from the vast amounts of unstructured data scattered across enterprise systems. By integrating Squirro with Tridion, businesses can leverage these valuable insights to create more informed, data-driven content that drives better decision making and business outcomes.

The QA Company's QAnswer - Enterprise-wide question answering

QAnswer from The QA Company allows businesses to quickly access information from across the enterprise right within Tridion. This question answering system facilitates information retrieval, boosts productivity, and leads to better-informed decisions.

The power of partnership

Central to the Tridion Aux approach is the idea of mutual referral value - technology partners and businesses both benefit and grow through collaboration. By bringing together this all-star lineup of innovative solutions and integrating them with its platform, Tridion creates an ecosystem where the whole is truly greater than the sum of its parts. Companies can tap into this network to access the specific tools they need to overcome challenges and seize opportunities.

Tridion Aux is so much more than just a set of add-on technologies. It's a launchpad for business excellence. With its seamless integrations and thriving partner community, Tridion Aux helps companies across industries transform their data into insights and recommendations that point the way to a bright future. In a business landscape that is evolving at breakneck speed, Tridion Aux provides the rocket fuel that companies need to aim high and achieve success.

Join the Tridion Aux Partner Ecosystem

Are you a software company looking to expand your reach and deliver more value to your customers? The Tridion Aux partner program offers a unique opportunity to integrate your solution with RWS's industry-leading content platforms and tap into new growth opportunities.

By joining Tridion Aux, you can:

  • Reach new markets and customer segments by leveraging RWS's global presence and extensive client base
  • Enhance your solution's capabilities and value proposition through seamless integration with Tridion's intelligent content platform
  • Benefit from RWS's partner enablement resources, including technical support, joint marketing activities, and go-to-market assistance
  • Grow your business through Tridion Aux's unique referral scheme, which incentivizes partners to create new sales opportunities for each other

Don't miss out on this chance to take your software business to new heights. To learn more about joining Tridion Aux and unlocking the power of partnership, explore our Tridion Partner Ecosystem or reach out to our partner team here.

Fraser Doig

Fraser Doig

Senior Associate Product Marketing Manager
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
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