Personalization refers to the process of tailoring product and service information to meet the specific needs and preferences of customers or technicians. Personalization can be achieved through the use of data and analytics, and can help to improve customer and technician satisfaction, as well as increase efficiency and reduce costs.

Example use cases

Personalization can be used for:

  • Customized product and service recommendations
  • Tailored technician training
  • Personalized customer service

Key benefits

The benefits of personalization include: 

  • Improved customer and technician satisfaction 
  • Increased efficiency 
  • Reduced support costs 
  • Improved data collection and analysis

Related terms