The Personalization Paradox: How to Deliver Personalized Experiences at Scale

1 hour webinar

Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. 

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out

  1. Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 
  2. Very few companies believe they are delivering enough personalized content or deliver it well.

What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?

In this webinar, you will learn:

  • Why personalized content is imperative to the enterprise
  • Why so many companies fail to deliver
  • The five dimensions of creating personalizable content


Val Swisher 

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. 

She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. 

Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale, was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Wiegert Tierie

As Vice President of Strategic Accounts and Tridion America Sales Team Lead, Wiegert brings over 25 years of experience in numerous senior leadership roles. 

He is an ambitious visionary executive that uniquely combines strategy, sales, and marketing experience with an extensive background in financial, business process optimization and product management to offer our customers a competitive edge, building their brand and their go-to market strategy. To deliver results and success for the key customers he works with.

Earlier Wiegert worked with Tridion, the leading Dutch Customer Experience and WCM vendor and successfully launched numerous projects with Marquee brands. Prior to that he played a key role in the introduction of Adobe Acrobat in Europe..

Wiegert earned a Master of Science in Business from the University of Groningen (The Netherlands). He loves the outdoors, sailing and currently lives near St. Petersburg FL (moved from San Francisco, CA in May 2020)


Wiegert Tierie

Vice President

Strategic Accounts & Tridion America Sales Team Leader

Val Swisher

Founder and CEO

Content Rules