Tridion—Your Digital Experience Hub

Tridion is your brand’s control center for creating next generation digital experiences (DX). Acting as a DX Hub it joins up disparate systems and workflows to help you achieve operational and competitive excellence. 

It provides global content management connected to your content ideation, planning, asset management, commerce and other supporting technologies. Establish a single source of truth for your marketing team and provide a connected journey for your customers.

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A Digital Experience Hub you can trust

NH Hotel Group
How RWS technology and services enhance NH Hotel Group’s digital eco-system, helping them meet business goals.
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“Your products are outstanding and your support of them is at the highest level of service.”
World’s number one attraction and theme park
“Tridion’s robust technical architecture will transform OMRON’s ability to engage with customers in their own language and on their preferred device.”
Harvey Turner Managing Director Design & Technology.
Zimmer Biomet
“Mymobility, a mobile app on iPhone and Apple Watches, connects patients directly with their surgeons, based on Tridion Digital Experience Hub.”

Use cases

Connected user journeys Customer acquisition Customer conversion Customer retention

Mapping out connected customer experiences over multiple channels and keeping them consistent and relevant is a challenge for the modern marketer, who is dealing with myriads systems, tools and content formats. 

Tridion connects the dots between content ideation, planning, creation, translation and delivery, and enables you to provide continuity across all phases of the customer journey.

Acquiring customers is difficult and expensive. It requires both a strong brand and flawless communication. Many companies struggle due to fragmented internal processes and departmental silos across marketing, product development, customer support, and sales. 

With Tridion you transcend technological boundaries and organizational silos. It joins up disparate point solutions from all parts of your business to delight your customers.

Converting web visitors into customers is a tough job. People want to be engaged and informed, not sold to. A product-centric commerce approach no longer works. 

With Tridion you can grow online revenue streams by providing engaging experiences, supported by commerce capabilities from your commerce or Product Information Management (PIM) system, enhanced with in-depth product information.

A long lasting customer relationship pays off. Improved customer Lifetime Value (LTV) drives your top line revenue, as part of a long term strategy that doesn’t rely on new customer acquisition alone. 

Use Tridion to supply superior customer self-service and deliver high-quality product and service information exactly tailored to the purchases and needs of your customers.

Key capabilities

Marketing content centralization

Centralizing access to marketing content from various point systems helps unify processes and reduces overhead and costs from marketing operations. 

With Tridion you can control the entire experience composition lifecycle from ideation, creation, review, management and delivery at scale in an agile manner by connecting to various marketing tools and systems.

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Omnichannel orchestration

Enable superior brand experiences no matter the number of channels or the number of sources of marketing content. 

Tridion’s format free headless content along with BluePrinting® technology allows dynamic orchestration of brand experiences in a consistent manner. It opens up a wide range of use cases, varying from omnichannel delivery to intelligent search to interactions on smart devices, all from a single source.

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Superior interoperability

Instead of relying on ad hoc integrations between your marketing technology tools, our solution acts as a true Hub that brings it all together. 

Tridion’s Integration Framework enables you to create a seamless workflow across the entire process of content ideation, creation, translation, personalization and delivery. Customers experience a consistent, continuous journey, and your employees can focus on adding value instead of copying and pasting content.

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Content as a service

Build a flexible and versatile marketing foundation which allows adapting to changing market trends rapidly with minimal effort. 

Tridion’s Content as a Service offering supports any business model that requires information in multiple formats on any number of touchpoints. Create single source headless experiences easily with minimal effort with our hassle-free, secure technology.

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Key benefits

Build a continuous customer journey and delight your customers.
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Version Management and Content Reuse..
Structured collaboration for SMEs.
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Adaptive content for any channel.
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Information governance and security.
Powerful search and easy access.
Learn more about the 6 critical factors you should consider to create true customer journey continuity
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