SDL Tridion Sites - Global Content Hub

Tridion for Global Website Management

Protect your brand identity and increase its equity with global website management and avoid disparate CMS systems and inappropriate use of branding elements. 

With Tridion you can establish one voice for your brand and maintain your authenticity in any language, on any channel. Tailor your message to local markets and personalize the customer experience to make it even more relevant.

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Global Website Management you can trust

NH Hotel Group
How RWS technology and services enhance NH Hotel Group’s digital eco-system, helping them meet business goals.

Use cases

  • Branded house

  • House of brands

  • Multilingual personalization

Managing a strong global brand across myriads websites, languages, channels and devices is not always easy and can easily get out of hand. 

With Tridion your central marketing organization can streamline their workflows with cloud based, easy to use Web Content Management. Rather than copying and cloning websites for new markets or channels, Tridion’s unique BluePrinting® manages this for you so that your brand is well protected, not just on day one after go live, but ongoing and on a global scale.

Don’t let managing multiple brands with ever-growing number of products become a burden. Tridion’s unique BluePrinting® feature controls any number of brands for you from within a single, cloud based Web Content Management environment so you don’t have to outsource your campaigns and websites. 

Gain economies of scale and allow brand managers to run dedicated campaigns and spin up microsites. Multiple brands with independent voices can now go-to-market faster under corporate guidance.

Enable your brand to connect to each customer through dynamic, localized experiences. Our Global Website Management solution allows you to run dozens of local country sites, and find the perfect balance between central control and local flexibility. 

Experience optimization lets you target promotions and run A/B tests so you can find out which message works best.

Key capabilities

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Centralized marketing content

With Tridion, you can create, curate and localize marketing content at scale for multiple brands and markets. 

Run campaigns, launch products and services and communicate in an agile manner, all from a single centralized platform.

Centralized marketing content
Unify marketing workflows
Launch orchestration
Content as a service

Key results

Build a strong global brand with a local voice.
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58% cost savings on multi-lingual brand content.
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65% improvement on mobile visitors.
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20% reduction in website bounce rate.
Global reach

20% increase in organic traffic.

90% increase in lead conversions.
Digital-first globalization strategies research report.