Augmented Reality (AR)

Augmented reality (AR) is an interactive experience in which computer-generated content is superimposed onto the real world. Unlike virtual reality (VR), it doesn’t require purpose-built hardware, often relying solely on a phone or tablet.

It allows consumers to experience objects from afar without the risks associated. For example, augmented reality can be used for training field agents, medical students and more. It can also be used as a part of retail experience where customers can try on outfits on themselves or experiment with home décor without having to change their setups. The advantage of augmented reality is that it brings various media types to interact together to create a unique experience for the user.

Example use cases

  • Retail: view products in different colors or sizes, and get more information about products.
  • E-commerce: give customers a better sense of the size, scale, and functionality of products.
  • Automotive: visualize and customize vehicles, and to explore the car's features and options.
  • Education and training: create interactive and engaging experiences, allowing students to visualize complex concepts and procedures.
  • Healthcare: provide patients and doctors with detailed information about medical conditions, procedures, and treatments.
  • Industrial: provide workers with real-time information and guidance, allowing them to perform tasks more efficiently and safely.

Key benefits

  • Enhanced interaction: interact with virtual objects in a more natural and intuitive way, making it easier to learn and understand new information.
  • Increased engagement: make content more engaging and immersive, making it more likely that users will retain the information presented to them.
  • Improved visualization: provide users with a more detailed and accurate representation of real-world objects and environments, making it easier to understand complex concepts and procedures.
  • Increased efficiency: provide workers with real-time information and guidance, allowing them to perform tasks more efficiently and safely.
  • Accessibility: AR can provide users with more information and accessibility for people with disabilities, such as providing audio guidance for visually impaired individuals.
  • Personalization: AR can provide users with a more personalized experience, allowing them to customize products, services, and information to their specific needs.
  • Remote assistance: AR can provide remote assistance by allowing experts to guide and train people in remote locations.

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