Bounce rate refers to the percentage of website visitors who navigate away from a site after viewing only a single page, without interacting or exploring further. It is used to measure the engagement level of visitors and the effectiveness of website content in retaining user interest. It is a core performance metric that is tracked in the digital experience space, alongside conversion rate, click through rate and others.
- Assessing the bounce rate of a landing page to determine if it effectively captures user interest and encourages further exploration of the website.
- Monitoring the bounce rate of specific blog articles or content pages to evaluate their relevance and user engagement.
- Analyzing the bounce rate of ecommerce product pages to identify potential issues or barriers to conversions.
- Comparing bounce rates across different traffic sources or marketing campaigns to assess their quality and ability to drive relevant traffic.
- Conducting A/B testing to compare the bounce rates of different variations of a webpage, such as layout, headlines or call-to-action placement.