Content strategy refers to the planning, creation, delivery, and governance of content across various digital platforms. It involves analyzing audience needs, defining content goals, identifying appropriate channels, and developing a roadmap for content creation and distribution.
- Developing a content strategy to ensure consistent brand messaging across social media platforms, blog posts and website content.
- Creating a content calendar that outlines the topics, formats and publishing dates for blog articles or videos.
- Conducting content audits to assess the effectiveness and relevance of existing content.
- Collaborating with different stakeholders, such as marketing teams and subject matter experts, to align content strategy with business objectives.
- Implementing SEO (search engine optimization) strategies and keyword research to optimize content for search engines.