Global content operating model (GCOM)

The power of content to transform the customer experience and improve business results depends on a company’s ability to connect internally on a global scale and consolidate their content supply chain — referred to as a global content operating model (GCOM). A GCOM is one in which centralized technology and processes are in place to manage security, localization, compliance, and workflows for local and culturally relevant digital experiences for staff, customers and partners — at a global-local scale. With ever-increasing volumes of content, a GCOM is a solution for organizations looking to harmonize content-related processes and unify the content technology stack.

Organizations can implement a GCOM with the help of a Content Management System (CMS). Whether it’s content creation, review, management, translation or publishing, a CMS acts as a centralized content repository where all corporate content exists in a single and updated version. Content translation teams can use a Translation Management System (TMS) to securely access and translate content as part of the GCOM, helping reduce costs and translation times.

Example use cases

  • Creating digital retail and ecommerce experiences
  • Building EU MDR / IVDR compliant medical device technical documentation across multiple markets
  • Crafting multilingual policies and procedures for financial services organizations
  • Automation of global content supply chains for the manufacturing sector

Key benefits

  • Increase and maintain brand consistency
  • Create consistent global customer journeys
  • Improve compliance and content governance
  • Accelerate digital transformation