China Airlines decided to introduce a new global web content management system in order to expand their international business, increase global brand awareness, improve online service and provide their travellers with a high-quality visitor experience.
Read our case study to discover how China Airlines now:
- Uses personalization features to improve the visitor experience
- Displays content tailored to the traveller’s location and the destination they searched for
- Has double the amount of web traffic and has seen conversion rates increase by 90%