Three ways structured content helps your write outstanding technical documentation
So why do so many content teams struggle with large numbers of contributors, content reuse and the ill-governed content? Fundamentally, it’s because they’re using inadequate tools and processes.
Let’s do a deep dive and see how structured content can help you reduce time and money to create accurate, compliant, consistent and complete technical documentation with concurrent authoring and reviewing, simplified translations processes and good version control.
1. Improved collaboration and content reuse
Agile authoring
Compared to a traditional authoring environment, structured content and CCMS tools enable authors, reviewers and subject matter experts (SMEs) to adopt an agile way of working. As opposed to being created sequentially as a series of pages, individual content components are created independently and in parallel. Once all components have been written, reviewed and approved, they are collated into the final form of the publication. Whenever a change needs to be made, updated versions of the publication can be created far faster, as only the components that require modification need to be updated, and the publication can be easily regenerated.
Each component is written according to a specific definition, which dictates the structure, order and possible elements (text, images, tables etc.) that appear in that content component. The structure is set from the beginning, and it cannot be modified by authors and reviewers – eliminating the possibility of writing content that doesn’t follow the guidelines.
Each content component (sometimes called a module) only needs to be created and approved once. After that, it becomes the single source of truth for its subject matter and purpose. Modules can be widely and immediately reused, reducing duplicated writing effort, and eliminating repetitive creation, editing and approval tasks.
But it doesn’t just make processes faster. That approach also ensures all content is highly consistent, and that the same terms and phrasing are used when talking about the same subject. That consistency improves reader experiences and helps ensure that all documents are clearly understood by the people reading the documentation.
Automated review and approval workflows
With componentized content, technical writers can quickly trace what content chunk has been used where, and how many times, across documents or other output formats. Component authoring also enables accurate change tracking, allowing document owners to see who did what, when and where, and quickly prepare audit trails.
Using a centralized CCMS rather than several different systems to review and approve content, stakeholders will also find it much easier to collaborate and share ideas. All content is stored in the same platform, and is accessible to everyone in the same place, which ensures every stakeholder stays on the same page and works from the same document versions at any given time.
Reviews and comments are held in the same platform too, so editors, reviewers and SMEs don’t have to worry about misplacing or losing them. There is no need for PDFs with annotations or post-its left on printed documents that must be reviewed. All comments and revisions are stored in a single place where the writer can easily manage them by asking further questions, leaving comments, or implementing the suggested changes.
2. Reduced translation times and costs for multilingual content
Translation processes are notoriously complex and time-consuming. But with a structured content platform, translation times can be reduced as much as 60% by empowering teams with:
A single platform for managing all language versions: structured content enables all language versions of components to be stored in the same CCMS which makes it easy to manage and update them. When a component needs to be updated, it’s easy to send it for translation and then integrate it back, creating the new localized documentation version.
Precise component-based translation: instead of localizing entire documents, translators can manage granular pieces of content, substantially reducing translation costs. This approach also reduces delivery time for the translation teams, as it helps them pinpoint exactly what needs to be translated instantly.
Easy integration with translation management tools: working with structured content makes it easy for an organization to start working with translation management and translation memories (TM). This means that once a content component has been translated, the translated version is saved in the TM, reducing time needed for future translations.
Only the remaining parts, those that haven’t been translated before, need to then be translated and incorporated into the TM tool. Modern digital tools allow the integration of machine translation (MT) capabilities in the translation process. This accelerates the process even further by using AI to translate the required passages before being passed to humans for validation.
3. Faster document generation and maintenance with strong version control
Structured content significantly accelerates document creation by using components to build and manage content. Once document owners define what they want to cover within their documentation and what version of the content, they can quickly and easily pull in pre-approved content modules to bring their new documents to life and publish them at speed.
With a CCMS, the same content components can be integrated into consumer-facing assets, like product documentation, websites, but also in-device documentation such as in electrical vehicles (EV). But the same content can be used to enable internal staff, partners or field service engineers to name a few. Teams can create and manage multiple document versions at the same time, ensuring documents in all languages are up to date and complete – while maintaining a clear version log and audit trail for traceability.