Atomic content is a model in which structured content is broken down into smaller parts. These parts can be easily combined in different combinations to be reused for any particular context. It thus plays a crucial role in delivering tailored and relevant content to users.
Atomic content is the key to generating dynamic content which serves and adapts to different scenarios or contexts. Atomic content can be text and imagery that is dynamically assembled to create videos, emails, web pages, or any other content.
It helps to create a more relevant overall marketing asset and experience that specifically meets the recipient’s needs based on where they are on the customer journey.