A headless CMS is one without a front end (presentation layer or ‘head’). It has a back end for content creation and management, but no way to turn that content into a particular presentation. It simply exposes content through an application programming interface (API), making it accessible to other technology that can query and use it in whatever way is needed. This separation of content storage from presentation means that the CMS can offer its content to a variety of different front ends, for consumption in a variety of different ways. This is how organizations eliminate the arduous copy/paste work and make their content reusable in multiple channels and formats without duplication – known as COPE (create once, publish everywhere).
- Omnichannel publishing
- Mobile apps for connected and proactive healthcare
- Immersive augmented reality (AR)/virtual reality (VR) experiences for the hotels
- Personalized service information for vehicle owners