Omnichannel publishing refers to an organization's ability to send consistent, accurate, personalized content across various channels, regions, and languages to meet clients' needs and expectations. By implementing omnichannel publishing, organizations provide a seamless customer experience across all communication channels – physical or digital.
The main advantage of omnichannel publishing is that a single team or person can create content once (single source of truth) and publish it to various customer touchpoints – also known as COPE (Create Once, Publish Everywhere). With the help of connectors, the content platform delivers the right content, at the right time, in the right place – websites, apps, Internet of Things (IoT) gadgets, Artificial Intelligence of Things (AIoT) platforms, voice assistants, chatbots or any other platform the organization needs.
- Publish content to augmented reality (AR) and virtual reality (VR) platforms for a more immersive experience
- Enhance learning and training in the field for technicians
- Reduce publishing time from days to minutes
- Improve customer experience with greater aftersales efficiency