A voice assistant (VA) is an AI-enabled technology, and it can be found on smartphones, smart watches, smart speakers, smart TVs, and other devices. VAs are a subset of virtual assistants or intelligent personal assistants that perform tasks based on spoken commands. They can perform a series of tasks like setting up alarms and creating to-do lists, making calls and sending messages, answering questions and many others. Their purpose is to make everyday life easier, making a huge difference in the life of people with disabilities by enhancing or enabling for the first time their interaction with the world around them.
VAs comprise several technologies that enable them to interact with humans: automatic speech recognition (ASR), which enables the device to recognize voice and transpose it into text, natural language processing (NLP) which allows the machine to identify the intent behind what people say and a text-to-speech technology which enables the machine to reply back and formulate an answer based on the result it got from searching through the databases it as access to.
How does structured content help?
VAs are becoming increasingly popular as they make searching for information easier. This has changed the way people consume information, and as a result, VAs have become a part of the digital marketing strategy of organizations. To harness the power of voice assistants fully, organizations need to optimize their content so that it is relevant, accurate, concise, and easy for voice assistants to identify. By transforming unstructured content to structured content, organizations can improve their voice search results.