Source content is defined as the chunk of content that can be used ‘as-is’ in other documents and outputs. It is the original version of content that has been created and it is considered the single source of truth.
In its content strategy, an organization defines what is the source content and the content rules that apply. Source content contains information that is vital to remain in the same (or derivative) form throughout the publication, for consistency, accuracy, or even legal purposes.
Single sourcing (defining and using source content) enables authors to create once, publish anywhere (COPA). This method of writing content improves productivity, efficiency for writing teams and increases information findability for the end-user.