Dynamic content rendering

Dynamic content rendering is a technique used to send personalized content to consumers. Organizations employ this technique to deliver personalized content to people taking into consideration variables such as device type, time, region, user behaviour, or others. Dynamic content rendering is useful for organizations that curate large volumes of content that may reside in knowledge bases, user manuals, multi-region and multi-language websites, social media accounts, technical documentation, etc. 

Dynamic content rendering can be enabled by using a headless content management system (CMS). A headless CMS has an API (Application Programming Interface) first architecture that allows content to be sent across infinite outputs and devices. This type of CMS is highly customizable and gives organizations the flexibility to scale content for any output – even ones that don’t exist yet, making the organization future-proof from a content deployment perspective.

Example use cases

  • Create a multi-regional and multi-language omnichannel strategy
  • Hyper-personalize content for thousands of prospects and clients anywhere in the world
  • Create personalized immersive AR experiences (augmented reality)/VR experiences (virtual reality) for clients and visitors  
  • Allow field service technicians to access accurate content based on the specific problem they to solve

Key benefits

  • Reduce time allocated to creating content
  • Publish content quicker
  • Make content updates easily for thousand of instances
  • Swiftly adapt to new technologies