A hybrid CMS combines the features of a headless CMS and a traditional CMS. Content can be sent both through an API (Application Programming Interface) connection to various customer touchpoints or directly to a website through the integrated presentation layer. The hybrid CMS was created to address the shortcomings of a pure headless CMS – a system in which non-technical team members can’t publish content to a website without help from a development team. A hybrid CMS keeps the back-end (content management layer) separate from the front-end (content presentation layer) while at the same time offering what you see is what you get (WYSIWYG) authoring interface and templates content creators can use to publish content directly without needing the involvement of technical teams.
- Immersive virtual reality (VR) tours and floor plans
- Easy content deployment to customer support chatbots
- The need for a headless CMS that is also marketer-friendly
- Personalized service information for vehicle owners