Information findability

Information findability refers to the ease with which a piece of information can be found on a website or in an application. When a piece of content is findable, it means that it is easy to locate. In the context of information-dense systems, it is vital that people can easily look for and find the exact piece of content they need. Information findability is one component of a good information architecture, improving user experience. The better the user experience, the faster customers or employees can get the answers to their questions.

Structured (source) content can improve information findability with the help of metadata that is applied to granular pieces of content. System owners can increase findability by using metadata for their content, but results skyrocket when using tags on structured content. This approach will enable employees and customers to receive more specific and on-point answers than before. At the same time, time-to-purchase decreases, and efficiency increases for employees who need to search large volumes of content to do their jobs.