Your guide to search experience optimization

How do Google and Amazon make it so easy for us to find what we need? Why can't all of the organizations we deal with – as customers and as employees – make it as easy to find answers and information? 

If you want your organization to give its customers a better search experience – more like Google or Amazon – when they visit your online sites and channels, this guide is for you. And it's equally applicable if your focus is on helping your employees to find what they need. Learn why organizations have an information findability problem, and how to solve it with specific capabilities in: 

  • Knowledge management 
  • Semantic AI 
  • Structured content management 

This ebook explores these concepts, and how they're used to optimize search experiences in practice. It also touches on how to choose the right technology and content to start your own journey to better information findability.