Long-tail keyword

A long-tail keyword is an SEO term that defines a keyword that has a small search volume and is composed of multiple words. A long-tail keyword resembles a question or a phrase and is used by people to find specific information about a topic. An example of such a keyword could be ‘why are keywords important for SEO’. Using a long-tail keyword is more effective than just using a one-word keyword that might give answers that are too broad or vague for your question. Its name comes from the search volume distribution curve where the horizontal axis represents various keywords and the vertical axis represents the volume of keywords. Long-tail keywords create a trailing tail short in vertical size to the right of the graph, as they represent 94% of the total keyword search and each one has a small search volume. To the left of the graph, we have less than 1% of total keywords that get a volume search of more than 100k each.

How does structured content help?

With the help of structured content a user manual can be integrated into a website, for example, as pure content, as opposed to a downloadable .pdf file that contains the same content but is trapped, i.e., poorly searchable by search engines. Organizations can publish and update website content in real-time with structured content. This practice improves the overall digital experience and can boost SEO efforts and increase website traffic. Ultimately, conversion rates can go up, helping organizations win business.