Insights

If you’re procuring localization services on behalf of a large company, chances are you’re looking for a language service provider (LSP) capable of the volumes, languages and timescales that inevitably come with the territory.

Voice searches, both on websites and through virtual assistants, look to be approaching world domination. They’re incredibly convenient. They’re faster. They may even be safer—it beats typing as you drive.

When marketers roll out international digital marketing campaigns—in completely different languages and cultures—the questions soon begin to pile up.

You are a world-class marketing organization and you need to create a lot of new product-related content to very tight deadlines. You know you’ll need a small army of freelance writers who can take on the work and deliver great quality at a quick speed. How do you go about finding this team, and what […]

Enterprises going global are upending the way localization supply chains are managed. To grow their business and support customers, they need localization to happen at higher speeds and larger volumes—and this will only intensify as the world demands more and more content in native languages.

Imagine translating a story about a dog. You’re working in a translation management system on a source sentence: “The black dog was almost hit while running across the street.” Now suppose your translation memory (TM) has a stored translation for: “The brown dog was hit while running across the street.” Which is what is called […]

145 million people. Thirty percent of the world’s natural resources. Eleven time zones!

The sharing economy—where individuals exchange, rent or share goods and services with their peers—has gone global. And one prime example of a company successfully expanding in this economy is Airbnb. In the last decade since its inception, Airbnb has grown to operate in almost every country in the world. Let’s talk about how the company […]

If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team […]

From 2-3 September 2019, RWS sponsored the 10th China Intellectual Property Annual Conference (CIPAC) held at the Hangzhou International Expo Center. The theme of the conference was ‘Intellectual Property, Evolving with the New Era’, highlighting the ever-changing landscape of IP and focusing on China’s pivotal role as a driver of that change. Crowdsourcing in the […]