You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]
There has been much talk about how AI and ML could be the end of the translator, yet few seem to be asking whether „distributed trust“ is the end of the global enterprise’s need for a Language Service Provider (LSP).
We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.
It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top […]
If you’re ever involved in your organization making technology choices around a critical business need, you may find yourself at a fork with several different paths. Do you buy software, build something yourself, hire someone else to build something custom for you or do a combination of all the above?
We know anecdotally that getting translation right is important, but it can be difficult to measure the direct effects of precision and accuracy.
Evaluating the quality of machine translation is crucial to improving its output. But what are the best metrics of MT quality and what purposes do they serve?
July 29, 2019: ninety days out and counting down. On October 27, 2019, patent researchers from around the world will gather in Bucharest, Romania for the welcoming celebrations of the second annual Patent Olympiad. The next morning those same researchers will gather in a single room, fire up their research tools and push the limits […]
What does “going global” mean to you? For many companies, it seems sensible to start by simply translating their products and services into additional languages—that is, until they learn more about their target markets.
If you are a global company, it’s entirely possible that you are using any number of localization service providers—sometimes without even realizing it. Depending on what needs localizing, you could have several business functions across multiple territories all with their own suppliers, with jobs done on an ad hoc basis and no coordination in terms […]
Most companies have a team of writers who are responsible for all of their marketing content, including their website, social media, ads and other customer-facing materials. As a result, each writer may have different styles and preferences, which can make your brand messaging inconsistent. Your writers may need to be kept on a leash (metaphorically, […]