Content reuse

Content reuse is the approach authors take when they create a chunk of content and then use that same (or slightly altered) chunk of content anywhere they need. With this approach, it is easy to make rapid changes and update content no matter where it has been used. Content can be reused in other topics, in various parts of the publication, or throughout different outputs – be it design guidelines, release notes, virtual reality (VR) devices, chatbots or any other format in which content is consumed. The author changes the content at the source and this change replicates across all its instances. 

By reusing content, authors eliminate the risk of manual copy-and-paste errors. Content reuse also enables authors to move faster by (re)using content that has already been approved. Subject matter experts (SMEs) spend less time reviewing the document, as they do not have to review content that they know they have approved in the past. The reviewing and revision cycles between authors and SMEs are shortened and the time-to-market for the publication is reduced.

Example use cases

  • Reduce desktop publishing costs
  • Ensure consistency and compliance in highly regulated industries
  • Eliminate bottlenecks in the production process

Key benefits

  • Eliminate risk of copy-and-paste errors 
  • Shorter review and revision cycles and time-to-market 
  • Gain more control over produced content