What is intelligent content?
Intelligent content is a concept based on breaking information down into smaller building blocks (components) that become your single source of truth. Using these components, authors can easily create, update, automate and reuse content globally.
To be considered ‘intelligent content’, it must be structured, stored in topic-specific components, reusable, format (design) free, and enriched with metadata.
Intelligent content is readable and usable by humans and machines, including artificial intelligence (AI) services. This makes it easy to navigate and search for information, providing employees and customers with faster access to the information they are looking for in the moment. With intelligent content you can deliver the right information to the right person, at the right time.
A CCMS is instrumental in creating and managing intelligent content, not just by componentizing the content, but also by providing semantic AI capabilities, taxonomies and knowledge graphs for consistent tagging and structuring of the content. It also makes the content suitable for large language models and dynamic content assembly and delivery.
