LEAPMOTOR drives superior digital content experience
Structured management of electric vehicle content increases customer and dealer satisfaction and reduces customer complaints by 40%.
Founded in 2015, LEAPMOTOR is an electric vehicle company with 132 patented technologies and intelligent vehicle factories in Zhe Jiang, China. The company’s customer base for its cost-effective, smart electric cars is mostly younger buyers who expect a personalized car experience.
These digitally savvy consumers expect content on demand across touchpoints – from exploration and configuration, to in-vehicle connected experiences and after-sales service. LEAPMOTOR needs to display content through digital channels (on-screen display, voice assistant and apps) and provide a custom guide so customers can quickly learn about their new car – in any language.
Challenges
- Make it easier for customers to find the information they need
- Shorten time to market of complex product information
- Migrate to a structured content model, to simplify repurposing of content in different languages
- Meet the demands of shorter development cycles
- Replace outdated publishing technologies
Results
- 40% reduction in after-sales service consultations and customer complaints
- Streamlined integration with dealer systems, facilitating faster repair and just-in-time parts management
- Optimized processes for after-sales support and services with digital manual availability
- Customized, scalable system that adapts and grows with LEAPMOTOR’s business needs
- Support for future globalization strategies with multilingual content
