RWS Moravia: Resources

This comprehensive guide shows how best to approach global digital marketing with localization at its heart, so you can build a winning playbook for generating demand globally.

This guide explores what to measure, what matters and how you can use data to drive your localization decisions.

The amount of content managed in marketing automation platforms is exploding. How well are these tools supporting global content and helping marketing teams run multilingual campaigns?

So you’ve decided to buy a TMS. What’s next? If you’re overwhelmed by your options, check out our ebook—it breaks this complicated decision down to a simple seven-point checklist.

In this video we explain the tools and technology you need to consider in order to take your localization program to the next level.

This ebook will help explain the 21 Spanish dialects spoken across 31 countries and give advice on how to localize for them.

In this article we talk about practical uses for AI and how enterprises can find a potential AI application to resolve specific business problems.

The RWS Moravia Go Global Model is designed to help brands handle the scale, complexity and speed of today’s global content and product operations.

The Engage phase of the RWS Moravia Go Global Model is where you go even further to improve product and content performance in all your global markets.

The Engage phase of the RWS Moravia Go Global Model is all about creating rewarding experiences—and profitable interactions—wherever your customers are.

The Localize phase of the RWS Moravia Go Global Model will help to make sure your business serves global markets just as effectively as your home market.

The Create phase of the RWS Moravia Go Global Model helps you to build content that performs at scale.

The Plan phase of the RWS Moravia Go Global Model will help you develop your strategy to grow sales and connect with customers in new markets.

Japanese websites can look terrible to western eyes: loud, dense, busy and cluttered. However, the design of Japanese websites is not haphazard. Cultural and practical reasons are at play.

How to manage the complexity of digital content: repeatedly, at scale, and in all your markets.

In a world where everything is digital, breaking into new markets is a big and complex challenge. Our blueprint can help your ROI soar and your revenue skyrocket.

Watch the video to find out what a global content machine made for the digital age looks like.

Explore our SlideShare to see why localization matters now more than ever—and why it’s time for businesses to change the way they measure its value.

A guide for marketers taking their creative content global.

How an Agile loc setup can speed up work by 50%

Here's what ecommerce retailers need to know about global alternative payment methods.

Getting localization right for Germany is a complex challenge. Here are some of the factors that can make or break your success.

This guide to international PPC will show you how to adapt your approach to paid search for the different characteristics of each market you’re targeting.

Are you responsible for global content at a fintech company? Then you are well aware of the challenges associated with rolling out your product to new markets.

Learn about the specifics of entering the markets in Africa and India with localized products and content.

Our checklist will show you the 12 steps you need to follow to build your localization strategy. Download it now and conquer your next market with confidence.

What you need to think about when you’re getting your content ready for multilingual markets.

This article shakes things up by offering a new way to look at A/V globalization.

We give you our cliff notes on the translation technology advances from the past year that really caught our attention.

How much do the differences between US and UK English justify localizing or customizing content, products and services for the UK market and its specifics?

Here’s why the solution to the complex challenges of global content is a centaur―an intelligent blend of the best people and the best technology.

In this hangout, we talk about what you need to do so that your content survives the localization process and retains its digital juice.

This mini-guide is your starting point for dealing with the complexities of international SEO.

We discuss designing modern, machine-powered localization strategies that let you choose the best path for each stream of content.

How we assisted a US streaming giant to break into new markets

How we helped a Pacific Northwest software giant understand customer sentiment to quickly resolve issues

How we helped an electronics giant make sure their product would work in the world market

How we brought linguistic testing onsite for an electronics giant

How we helped a huge ecommerce platform establish solid authoring practices

How we optimized search for a top web hosting and services firm

How we helped a software giant translate more knowledgebase content for less

How we reduced global support video costs by 70% for a software giant

How we drove growth and quality by expanding the testing program for a leading smart-home device manufacturer

What languages do European startups localize into? We have analyzed data from top 50 European startups to understand their language strategies, preferences, and at which stage of their development they decide to internationalize their products.

How we aided a software giant in taking control of linguistic quality

How we helped a global computer giant improve User Experience for all their target markets

How we achieved 500% ROI for a document imaging giant

How we helped an online retail giant publish huge volumes of content at high quality

How we drove growth by automating processes for a huge social network

A household name needed to publish a massive stream of campaign assets for 12 markets—simultaneously. Here’s how we did it.

Here’s how a multilingual PPC drive led to a 35% uplift in sales.

Our client struggled to make localization as agile as their software development. Higher complexity, shorter timelines, frequent product iterations, and huge volumes were killing them.

This client’s large Asian online community was not on their best behavior, and as a result, their primary user forum was losing its value as a brand asset.

Ready to increase their global reach, this client needed to release functionally-perfect, user-friendly products in all their target markets—quickly. As the demand for functional and linguistic testing skyrocketed, their internal team could not keep up.

This client wanted to expand to five new markets per quarter by making sure their product content was localized and optimized for each market—encouraging new global customers to subscribe.

Our client had lost control over their content’s linguistic quality—there were huge variations in quality levels, and inconsistencies were everywhere.

Our client struggled to keep pace with their localization volumes, processing as many as 1,000 files per day. They needed to simplify complex processes and automate in order to speed up work, reduce human error, and save costs.

This client had no idea if their product would be well-received in their target markets, and knew that guesswork would probably result in a colossal loss of money.

Our client knew that product videos are a highly effective way to provide user support, but could not increase their budget to cover the high cost of creating them in all their target languages.

To boost sales in 150 countries, our client needed to create over 500,000 descriptions of attractions, amenities, and destinations.

Our client—one of the world’s largest online retailers—had exploded on the international scene and showed no signs of slowing down.

This client set a very high bar for their localized product marketing videos: they had to provide a native, extremely local experience for each target market customer.

How we helped a SaaS giant process and act upon customer feedback

Here are ten ways to optimize your digital travelers’ purchase journey and win the global click.

Learn how to make the most of the international opportunities of voice search.

A lot of exciting developments happening in the language technology space. But what is a fad, what is likely to stay, and how do you get ready for the future?

Read this ebook to understand how global brands address their five top globalization challenges—and how you can, too.

How we helped a travel giant boost trip bookings

Read this ebook to accelerate your localization program and further strengthen your brand positioning in global markets.

Sound business metrics can go a long way toward changing the perception of localization from cost center to revenue enabler. Read this article to understand the key metrics you can use.

Read this ebook to understand how you can build world-class localization infrastructure in five phases.

Why you’re using the wrong KPIs to measure the value of localization. Discover how a new approach to KPIs will help you demonstrate the true ROI of localization.

Today, it is the consumer markets that are the main drivers in technology, and consumers expect a language they can understand immediately.

How we helped a leading toy brand branch out into 12 markets

How we helped a Travel & Hospitality giant develop focused, findable content.

How we helped a consumer electronics giant moderate user forums in Asia

How we helped adapt marketing content for a multinational telecommunications company

Get actionable advice and our experience with where companies excel—or stumble—in their TMS evaluation.

How a PPC drive led to a 35% increase in sale

In this guide, you’ll find out just what it takes to break into the African continent successfully, and how to do it in five steps.

How we helped a Fortune 50 web commerce platform write great source content to maximize MT quality

AI is transforming localization, but there’s more to it than machine translation.

Our client needed to fully integrate localization with agile software development, have maximum visibility, and leverage existing tools and investments. Here’s how we did it.

Here are 10 ways to optimize your purchase journey for global buyers and win the global click.

The Russian market offers both goldmines and landmines for global trade. Achieving ROI depends heavily on your ability to navigate based on the specific needs of your target audience.

Whether you’re an experienced veteran with a global giant or a product manager new to exploring global markets, view the recording of our webinar to gain a sense of the bigger picture.

How we helped a software giant centralize product support localization

With some precautions in mind, localizing into Japanese can be a smooth process. So what makes for a successful Japanese localization project?

In this webinar, we talk about some of the key ideas and tactics that can help you make smart decisions about your TMs.

Clearly, the old-school translation process won’t cut it any more. Your localization strategy has to be digital first. Read The content localization crisis to find out why you need a localization strategy that’s built for digital.

Are you using the right metrics to show the value of your localization program?

Sound business metrics can go a long way towards changing the perception of localization from cost center to revenue enabler. View the webinar to understand the latest trends.

Our client needed to manage their online product support forum in Asian markets but did not want the hassle of resourcing and managing a team. Here’s how we resolved their challenges.

Our client was struggling to support multiple product releases per year, with massive amounts of content, across 13 target markets. Read the case study to learn about our solution.

This client needed to create and manage amenity and attraction descriptions on a massive scale, and quickly. Read about our solution here.

Nothing spurs action faster than data. So how do you mine the mountains of localization program data for meaningful business insights?

This article covers some aspects of Flash localization, including creating English content correctly, so that it is internationalized and thus localization friendly.