All Nippon Airways Expands Global Digital Footprint with SDL

ANA selects SDL WorldServer to support multilingual website development

Maidenhead, U.K.
6/8/2017 7:38:35 AM

Wakefield, MA and Maidenhead, UK – May 18, 2017 – SDL (LSE:SDL) today announced that All Nippon Airways (ANA), Japan’s largest airline company, chose SDL WorldServer to help support its global expansion plans and reach new online audiences.

Having already established itself in a highly-saturated Japanese market, ANA decided to strategically expand its international business and widen its focus to include the North American and fast-growing Asian markets. However ANA needed a platform that could help engage with a diverse audience in their native language – across any device – while also providing the flexibility to rapidly launch new campaigns and offers.  

After implementing SDL WorldServer ANA has realized significant operational efficiencies through rapid, cost effective translation processes involved in launching 25 websites (12 languages), across 46 countries by the end of 2016. 

“The collaboration with SDL helps us to efficiently localize and accelerate our global expansion. With SDL's reliable translation support, our field marketers in each country can now focus on their local campaigns rather than spending time translating,” explains Keita Ishikawa, Digital Marketing Team Manager, ANA. 

Since working with SDL, customer loyalty has also increased, highlighted by a 150 percent boost in the number of overseas customers signing up to the ANA Mileage Club. Outside Japan, ANA also now has 1.3m regular monthly visitors engaging with its websites (over 80 percent of which prefer to view content in a language other than Japanese).

SDL’s powerful technology integrated easily with the airline’s existing content management system, providing a centralized localization process across websites and other digital assets. With SDL WorldServer's terminology management and translation memory features, ANA is now able to maintain the quality and consistency of local language content.

“We are proud to help ANA achieve its global ambitions,” said Adolfo Hernandez, CEO, SDL. “High quality, localized content is a requirement for any company looking to build relationships with customers in new markets. We look forward to continuing our journey with ANA by fine-tuning their content to match each unique culture as the company expands globally.”

Get in touch

About us

RWS is a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure organizations are understood. Everywhere.


Our proprietary technology, 45+ AI patents and human experts help organizations bring ideas to market faster, build deeper relationships across borders and cultures, and enter new markets with confidence – growing their business and connecting them to a world of opportunities.


It’s why over 80 of the world’s top 100 brands trust RWS to drive innovation, inform decisions and shape brand experiences.


With 60+ global locations, across five continents, our teams work with businesses across almost all industries. Innovating since 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).


For further information, please visit: rws.com.


© 2025 All rights reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.