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Six Unexpected Localization Insights from Airbnb

Six Unexpected Localization Insights from Airbnb

The sharing economy—where individuals exchange, rent or share goods and services with their peers—has gone global. And one prime example of a company successfully expanding in this economy is Airbnb. In the last decade since its inception, Airbnb has grown to operate in almost every country in the world. Let’s talk about how the company […]

How to Measure the Quality of Your Content

How to Measure the Quality of Your Content

If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team […]

RWS participates in CIPAC 2019 and launches new book for Chinese market

RWS participates in CIPAC 2019 and launches new book for Chinese market

From 2-3 September 2019, RWS sponsored the 10th China Intellectual Property Annual Conference (CIPAC) held at the Hangzhou International Expo Center. The theme of the conference was ‘Intellectual Property, Evolving with the New Era’, highlighting the ever-changing landscape of IP and focusing on China’s pivotal role as a driver of that change. Crowdsourcing in the […]

How to Handle Translation at Scale

How to Handle Translation at Scale

Not long ago, we had a client approach us with a problem: they needed localization at large scale with a very fast turnaround time.

Why Language Assets Are Essential to Language Quality

Why Language Assets Are Essential to Language Quality

Your documentation and web content have different terms for the same things. Your translators do not really understand your brand, so it’s getting diluted and unrecognizable from your competitors’. On top of that, even though you’ve got high-quality past translations, you pay for every word to be translated each time. All this is affecting your […]

Our Six Steps to Deploy a Machine Translation Program

Our Six Steps to Deploy a Machine Translation Program

If you’ve been keeping up with localization technology, you’ve heard about the “revolution” in machine translation (MT). Some industry pundits will tell you that MT can translate anything—fast and for cheap. Others say jobs are in jeopardy because MT’s capabilities have reached parity with human translators. Our advice? Don’t fall for the hype. Let’s look […]

Eight Tips for Getting Your International Expansion Strategy Right

Eight Tips for Getting Your International Expansion Strategy Right

You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]

How Localization Buyers Will Benefit in The Age of Distributed Trust

How Localization Buyers Will Benefit in The Age of Distributed Trust

There has been much talk about how AI and ML could be the end of the translator, yet few seem to be asking whether “distributed trust” is the end of the global enterprise’s need for a Language Service Provider (LSP).

Five International Social Media Marketing Mistakes to Avoid

Five International Social Media Marketing Mistakes to Avoid

We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.