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Taking a Stand: How It Affects Your Brand

More and more companies are taking a stand in order to promote their brand online and are committing budget and resources to do so. Customers—especially millennials—want their favorite brands to reflect their own values and views on society through things like campaigns focusing on trending social injustice stories, speaking out against discrimination or promoting conservation. […]

Artificial Intelligence and Standardization: Notes from the Field

Since we published our blog post Why You Should Pay Attention to SC 42, the Global Standards Committee on Artificial Intelligence, the landscape has evolved. And because we believe that the initiative is important and relevant to the entire globalization ecosystem, we’d like to give you a brief update from “the field,” courtesy of standardization […]

Tracking Data to Prove ROI [Podcast]

Many localization managers are responsible for deciding what languages to add to their localization program. They know that they must present evidence so that managers will agree to invest. The question becomes: how do you find and present this data?

Mapping Social Media Content to the Buyer’s Journey

Whether customers are buying fashion or technology products from online retailers or booking their next overseas trip, there are several steps between their initial realization that they may need or wish to buy something and the actual transaction when they commit to handing over their money. This “journey” typically involves researching and comparing multiple options […]

How Top Companies Navigate the Digital Transformation

“Digital is the main reason that just over half of the companies of the Fortune 500 have disappeared since the year 2000.” — Pierre Nanterme, Chairman and CEO of Accenture, 2016. Ouch.

Post Editing of the Future: An Interview with Félix do Carmo

Not long ago, machine translation post-editing (MT PE) was a peripheral activity, reserved for enterprises with a penchant for pioneering whose project requirements were conducive to a “just right” mix of quality, cost and speed. Often, the economics of post-editing—the need to recruit, train and pay translators to correct machine output—shifted the scales back toward […]

Insights from the 2018 Annual TAUS Conferences

The Translation Automation User Society (TAUS), now in its 14th year, is a forum for localization thought leaders to meet and discuss trends, news, technical challenges and opportunities in the industry. This year, Katka Gasova (our Linguistic Services Director) and I (VP of Partnership and Custom Solutions) attended the TAUS Annual Conference in Vancouver, BC, […]

Introducing the RWS Moravia Go Global Model

It’s tough to drive successful expansion into new markets unless you look at the big picture—all the activities that must be completed in order to be truly global. Sure, your company must localize. That’s a given. But it’s not enough.

Global Investor Relations is Booming. Are you Ready?

Over the last five years, the function of investor relations (IR) has grown significantly in strategic importance for global organizations. Not only has this resulted in increasing engagement with investors, it’s also engendered more sophisticated and strategic targeting. These changes are being driven by a number of intersecting factors, including changes in regulations, technology and […]