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How Slack Chose and Implemented a Translation Management System

Slack is one of the largest, most trusted digital business communication platforms in the world. It has more than 1,600 employees in nine countries and was recently acquired by Salesforce for $27.7 billion. Any decisions made by a company of this size take a lot of consideration and must happen with the least amount of […]

Implementing a Successful MTPE Program [Webinar]

A brand looking to develop a strong, global presence requires extensive translation of their website, software, packaging, marketing materials and even user-generated content like product reviews. Many have turned to machine translation (MT) as a means of reducing translation time and cost. While MT technology has significantly improved in recent years, it has yet to […]

GB address for service for intellectual property rights from 1 January 2021

The rules governing address for service for intellectual property rights in the UK are changing. On 23 November 2020, the UKIPO confirmed that the intellectual property rights rules governing address for service for the UK, will come into force from 1 January 2021. The UK government web site goes on to state that the UKIPO […]

Going Global with Gamification

Deeply coded in our DNA is a need to compete. Our species has evolved by being stronger, smarter and more adaptable to change. It is human nature to want to be better than the person beside you and often we cannot articulate why. It’s just a feeling.

How Artificial Intelligence Will Thrive in the Post-COVID-19 World

No one saw the global impact of COVID-19 coming. When was the last time the entire world closed up shop and we abandoned the streets to isolate? The fallout has been devastating in so many ways—at least for us humans. But it’s a different story for machines.

Happy Holidays! Join Us in Supporting Translators Without Borders

With all that’s going on in the world today, it may be difficult for many of us to feel the lightness and joy that are part of the holiday season. And as we watch so many struggle, many of us wonder how we can help others.

Mastering SEO with Google’s E-A-T

If you want to get noticed online, you have to conquer Google. There are other search engines out there, but Google is practically everywhere. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world.

What You Need to Know About Software Localization

Software companies with an international presence need to ensure that their products provide a great experience for users in various multilingual markets. This means the software has to be adapted to suit the different cultural, linguistic and social requirements of the company’s target audiences and regions.

Building Voice Apps with Data Annotation

When most of us think of voice assistants, we view them as a recent phenomenon. And to some extent, that is true: The past decade has been full of innovation. Apple launched its ubiquitous voice assistant, Siri, in 2011. Microsoft announced a voice assistant of its own, Cortana, in 2014. And Amazon released its voice […]

How Terminology Impacts SEO, MT and Social Media

Terminology is at the heart of any corporate communication strategy. Whether you’re communicating with your colleagues, business partners or customers, your terminology strategy is of paramount importance. It’s how you make sure all communications are clear and consistent and that people are using the same terms for the same concepts or products. It’s also how […]

How to Keep Your Brand Strong Across Markets

In the past two blog posts, we explored two ways that successful enterprises can take their brand global: screening creative talent and driving quality in transcreation projects. If both processes are done right, they will go a long way towards helping strengthen your brand’s voice, the subject of the third and final blog post in […]