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How TikTok Can Help Take Your Brand Global

How TikTok Can Help Take Your Brand Global

TikTok has been in the news this week, after the Indian government banned the Chinese app, along with many others, over data security concerns. While it is a setback for the company, it shows their global ambitions and the reach they have built by now—a reach that marketers may still want to pay attention to.

By and For Localization Professionals: the Globally Speaking Podcast

By and For Localization Professionals: the Globally Speaking Podcast

We are pleased to announce the return of the Globally Speaking podcast. Globally Speaking is an industry-leading podcast for localization professionals hosted by localization professionals. We have made some exciting changes to our format and have booked some of the localization industry’s most innovative and exciting hosts and guests for upcoming episodes.

Can Pidgin Languages Be Used for Marketing and Advertising?

Can Pidgin Languages Be Used for Marketing and Advertising?

Pidgin languages—most simply defined as a blend of two languages—are used around the world. Official estimates of the number of pidgin languages vary, but Ethnologue lists a total of 16 pidgin languages with speakers spread around the globe. Nigerian Pidgin English, for example, has an impressive 75 million speakers in Nigeria, Haitian Creole has 12 […]

The Future of Translation Quality Assessment: An Interview with Dr. Joss Moorkens

The Future of Translation Quality Assessment: An Interview with Dr. Joss Moorkens

In this world of growing online consumer engagement with products, there are greater volumes of content to be translated than ever before. Consumers are demanding more and more product descriptions, reviews, online help and even social media…and corporations would be wise to provide it all in multiple languages. To handle this much content and at […]

The Latest Localization Technology Advancements

The Latest Localization Technology Advancements

As the localization industry adapts to global challenges and changes in the wake of the COVID-19 pandemic, the development of exciting new technologies and the publication of important research findings continue unabated. Join us for a brief look into some of the most important recent developments.

Everything You Need to Know About Machine Translation for Sign Language

Everything You Need to Know About Machine Translation for Sign Language

Most of us have not heard of machine translation for sign language, but it’s an exciting technological development that helps people who are deaf or hard of hearing communicate with the hearing world, most of which does not know sign language. Machine translation systems for sign-language can do this by automatically converting signs into text […]

RWS Moravians’ New Normal Under COVID-19

RWS Moravians’ New Normal Under COVID-19

Global citizens have quickly adapted their lives in order to maintain social distance and prevent the spread of the Coronavirus. In turn, RWS Moravians around the world have made changes large and small. In this blog post, our colleagues reflect on how their lives and work are different now and share their thoughts for the […]

Top Ten Translation Myths

Top Ten Translation Myths

In today’s digital society, information, both true and false, spreads like wildfire, so it can be difficult to get correct, factual content. The same rings true for the localization and translation industry, which is largely misunderstood by anyone not involved with it. So, we thought it would be helpful to debunk the top ten translation […]

Doing Business in Australia: A Case for English-English Translation

Doing Business in Australia: A Case for English-English Translation

Australia represents one of the largest markets in the world, currently in 13th place with a GDP of $1.13 trillion (USD). Enjoying a booming economy, with 24 million inhabitants who enjoy the second-highest median wealth per adult in the world, Australia can offer immense opportunity for businesses seeking to expand.

RWS Moravians’ Stories of COVID-19 Adaptation

RWS Moravians’ Stories of COVID-19 Adaptation

By now, your life has probably changed because of the Coronavirus pandemic, and it’s no different for us RWS Moravians. In this blog post, our colleagues describe their ‘new normal’ and reflect on how their lives and work are different during this challenging time.

A Peek into Global Enterprise Localization Strategies

A Peek into Global Enterprise Localization Strategies

Localization—the process of adapting a product or service for another market—is on the minds of many enterprises who are looking to expand globally. And selling products in multiple markets requires a well-defined localization strategy. Companies need to research and execute on all aspects of going global, including but certainly not limited to, globalizing their website, […]