TikTok has been in the news this week, after the Indian government banned the Chinese app, along with many others, over data security concerns. While it is a setback for the company, it shows their global ambitions and the reach they have built by now—a reach that marketers may still want to pay attention to.
RWS Moravia Insights
We are pleased to announce the return of the Globally Speaking podcast. Globally Speaking is an industry-leading podcast for localization professionals hosted by localization professionals. We have made some exciting changes to our format and have booked some of the localization industry’s most innovative and exciting hosts and guests for upcoming episodes.
Pidgin languages—most simply defined as a blend of two languages—are used around the world. Official estimates of the number of pidgin languages vary, but Ethnologue lists a total of 16 pidgin languages with speakers spread around the globe. Nigerian Pidgin English, for example, has an impressive 75 million speakers in Nigeria, Haitian Creole has 12 […]
In this world of growing online consumer engagement with products, there are greater volumes of content to be translated than ever before. Consumers are demanding more and more product descriptions, reviews, online help and even social media…and corporations would be wise to provide it all in multiple languages. To handle this much content and at […]
Most of us have not heard of machine translation for sign language, but it’s an exciting technological development that helps people who are deaf or hard of hearing communicate with the hearing world, most of which does not know sign language. Machine translation systems for sign-language can do this by automatically converting signs into text […]
Global citizens have quickly adapted their lives in order to maintain social distance and prevent the spread of the Coronavirus. In turn, RWS Moravians around the world have made changes large and small. In this blog post, our colleagues reflect on how their lives and work are different now and share their thoughts for the […]
In today’s digital society, information, both true and false, spreads like wildfire, so it can be difficult to get correct, factual content. The same rings true for the localization and translation industry, which is largely misunderstood by anyone not involved with it. So, we thought it would be helpful to debunk the top ten translation […]
Australia represents one of the largest markets in the world, currently in 13th place with a GDP of $1.13 trillion (USD). Enjoying a booming economy, with 24 million inhabitants who enjoy the second-highest median wealth per adult in the world, Australia can offer immense opportunity for businesses seeking to expand.
Localization—the process of adapting a product or service for another market—is on the minds of many enterprises who are looking to expand globally. And selling products in multiple markets requires a well-defined localization strategy. Companies need to research and execute on all aspects of going global, including but certainly not limited to, globalizing their website, […]