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How Localization Supply Chain Models Must Change

Enterprises going global are upending the way localization supply chains are managed. To grow their business and support customers, they need localization to happen at higher speeds and larger volumes—and this will only intensify as the world demands more and more content in their native languages.

How to Understand and Embrace AI [Podcast]

A huge question on everyone’s minds regarding Artificial Intelligence (AI) is “will it take my job?” In this special episode of Globally Speaking recorded live in Seattle, hosts Michael and Renato spoke with Tripp Parker, Technical Program Manager in Amazon’s Alexa Health and Wellness team, about this hot topic.

The Good and the Bad of Literal Translations

On a foggy March day, a KLM and a PanAm passenger jet were taxiing on the runway of Tenerife North Airport. A short while later, the KLM plane started to take off, accelerating down the runway unaware of the other plane, and collided into it, killing 583 people and causing the deadliest aviation incident in […]

Taking a Stand: How It Affects Your Brand

More and more companies are taking a stand in order to promote their brand online and are committing budget and resources to do so. Customers—especially millennials—want their favorite brands to reflect their own values and views on society through things like campaigns focusing on trending social injustice stories, speaking out against discrimination or promoting conservation. […]

Artificial Intelligence and Standardization: Notes from the Field

Since we published our blog post Why You Should Pay Attention to SC 42, the Global Standards Committee on Artificial Intelligence, the landscape has evolved. And because we believe that the initiative is important and relevant to the entire globalization ecosystem, we’d like to give you a brief update from “the field,” courtesy of standardization […]

Tracking Data to Prove ROI [Podcast]

Many localization managers are responsible for deciding what languages to add to their localization program. They know that they must present evidence so that managers will agree to invest. The question becomes: how do you find and present this data?

What Does All This Blockchain Hype Have to Do with Localization?

Some call it “the truth machine.” Others prefer “the Web 3.0.” But when we hear “blockchain,” most of us think of Bitcoin, for which the technology was originally invented in 2008.

Mapping Social Media Content to the Buyer’s Journey

Whether customers are buying fashion or technology products from online retailers or booking their next overseas trip, there are several steps between their initial realization that they may need or wish to buy something and the actual transaction when they commit to handing over their money. This “journey” typically involves researching and comparing multiple options […]

How Top Companies Navigate the Digital Transformation

“Digital is the main reason that just over half of the companies of the Fortune 500 have disappeared since the year 2000.” — Pierre Nanterme, Chairman and CEO of Accenture, 2016. Ouch.

Post Editing of the Future: An Interview with Félix do Carmo

Not long ago, machine translation post-editing (MT PE) was a peripheral activity, reserved for enterprises with a penchant for pioneering whose project requirements were conducive to a “just right” mix of quality, cost and speed. Often, the economics of post-editing—the need to recruit, train and pay translators to correct machine output—shifted the scales back toward […]