RWS Moravia Insights
After its worst recession on record, Brazil is beginning to bounce back. You might have noticed in the last two years, despite its rocky economy, that this developing country’s ecommerce market and mobile infrastructure are growing pretty much as steadily as any other. Your business certainly doesn’t want to dismiss the opportunity to be a […]
A few years ago, content experts talked about “writing for search engines” as if it were a skill that was a million miles away from writing for a human audience. The result was often a badly written website with pages filled with keywords shoe-horned into sentences with no regard for the sense or fluency of […]
If you’re serious about your international event going well, booking and planning interpretation services should not just be a matter of hiring the first online search result you get. To start, using people who lack the right experience or skills could risk ruining your attendees’ experience, undermining the event’s objectives or damaging your company’s reputation. […]
You’ve come a long way in making localization a strategic function of your global business. You have the essential localization processes set up with some metrics and KPIs in place. Solid results have awarded you internal buy-in, dedicated budget, increased sales and customer satisfaction. Everything is going great, until…the growing pains begin.
Language should be celebrated. We’re not just saying that because it’s our job, but because what we say and write is the glue that holds the world together. Because they are so critical to culture and to the condition of being human, languages are recognized at national and international levels through various days of celebration […]