If you are a global company, it’s entirely possible that you are using any number of localization service providers—sometimes without even realizing it. Depending on what needs localizing, you could have several business functions across multiple territories all with their own suppliers, with jobs done on an ad hoc basis and no coordination in terms […]
RWS Moravia Insights
Most companies have a team of writers who are responsible for all of their marketing content, including their website, social media, ads and other customer-facing materials. As a result, each writer may have different styles and preferences, which can make your brand messaging inconsistent. Your writers may need to be kept on a leash (metaphorically, […]
The dream of entering new foreign markets is often tempered by the realities of localizing your products and services for local consumers and partners. One of those realities is that you have to protect and extend your brand’s reputation without sacrificing the linguistic quality that your domestic buyers have come to associate with your brand.
For companies well on their way up the localization maturity ladder, it’s easy to justify investing in a translation management system (TMS) to streamline complex workflows. The hard part is navigating the vast array of TMS solutions available—an amount now nearing 100—and all their bells and whistles.
Technology now forms the backbone of every modern business and its processes—and in our case, its partners’ localization processes. Let’s take language quality assurance (LQA) technology as one example. Every client wants their global content cheap, fast and of a high quality—but we wouldn’t have been able to tick all three boxes without the technological […]
When you buy translation services, you logically (and quite rightly) expect accurate and consistent work. Yet it’s often not until the product is released in a new market that you realize something went wrong. You get inundated with customer complaints from in-country partners. Your brand starts to suffer. And since your product isn’t taking off […]
Standards are an important part of most industries, but that’s an egregious understatement. Without standards, industries couldn’t reliably produce, procure, trade or even have a market to sell to. A better assertion would be that without standards, industries wouldn’t be healthy, sustainable entities. And they might not exist at all.
Malls have been dying a slow death in America since the so-called retail apocalypse of 2017, when 9,000 stores closed their doors for good. In 2018, another 12,000 followed suit. But these mass closures don’t tell the full story of worldwide retail. In fact, the fate of brick-and-mortar shopping in other countries might surprise you.