We're not your traditional creative production agency.

'Global' is our start point.
Not an afterthought.

We are creators and connectors.
Innovators and producers.
Strategists, storytellers, and tech experts.
Global thinkers and local insiders.

We make the world a smaller place for your brand.
So you can connect with anyone, anywhere.
Effectively and authentically.

With content and campaigns that feel at home
– no matter where in the world they are.

We're Small World Studio.

We're Small
World Studio.

We are a team of dedicated creatives and production specialists, part of RWS, bringing global scale at speed. We offer integrated creative production services that inform the creative lifecycle for global brands – helping to shape content and marketing communications for international audiences with excellence in localization.

We work with both brands and their agencies as an extension of their teams to validate strategy, consult on culture and linguistics, produce, adapt, localize and deliver. We amplify content across all markets, channels and media types so it connects with global audiences at a local level, in the process, driving efficiencies and building brand loyalty.

Create global content that connects locally.

Small world.

Big connections.

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We provide comprehensive, end-to-end services that enable creative content to reach a global audience seamlessly. Our process incorporates strategic checkpoints to mitigate cultural, linguistic, and production risks, ensuring a time-sensitive and reliable delivery model.
Our expertise spans the entire spectrum, from consultative services that empower more informed and effective creative development, to efficiently producing, adapting and delivering assets at scale, including human-in-the-loop services to safeguard AI-enabled workflows.

Our services complement those delivered by your in-house teams or creative agencies and inform the rest of the creative lifecycle – ensuring the best starting point for successful global campaign roll-outs.

Market Insights We provide tailored local market insights that give you a detailed understanding of consumer trends, competitor trends and brand perceptions, which help inform campaign planning and ideation.
Strategy Development & Validation Our experienced planners and strategists work with you to develop a strategic platform for regional, local or seasonal campaigns, and to review and validate strategy and planning for global campaigns.
Cultural Consultation We provide creative feedback on content and campaign ideas, considering local cultural, linguistic, political and regulatory variations. The findings are compiled as a report with a summary review, followed by country-by-country specifics.
Ideation & Creative Development Our creatives engage in brainstorming and tissue sessions, then start developing the ideas, messaging and art direction to turn your creative strategy into creative assets.
Art Direction & Design Consultation We offer design and brand guideline extension and brand guardianship to ensure your global creative framework considers all local design needs, including typography, layout and format.
Global Shoot & Production Consultation We offer global production consultancy, providing expert pre-production support and strategic planning for global campaign shoots. Our services cover everything from design to regulatory and technical consultation. This includes on-location creative support, ensuring that language and cultural insights are captured and integrated into your creative. We assess the full scope of master campaign assets to be created and adapted and we work with you on making production more efficient through our people and technology, including AI, automation, and other innovative production solutions.

By engaging expert in-market copywriters, SEO specialists, and our in-house linguists, we can recreate the intent of your content, as well as originate copy directly from a brief — capturing tone, style, and cultural nuance to make it feel truly local. This results in marketing content that connects authentically with audiences worldwide while maintaining a consistent, unified brand voice across all regions.We can also be your engine for longer tail content, driving global copy at scale via human-in-the-loop services that safeguard GenAI workflows.

Transcreation We use in-market copywriters to adapt global campaign content culturally as well as linguistically, based on a transcreation brief and framework. The output is quality controlled by in-market linguists and includes alternative adaptations with English back-translations and rationales throughout.
Copy-Editing We provide creative translations for longer-form marketing and brand content. These are edited by in-market copywriters, who apply creative instinct, brand style and appropriate cultural references – combining the speed and accuracy of our in-house linguistic teams with the creative input of a copywriter.
Copywriting & Editorial Services We create, edit and optimize written content using a combination of cutting-edge technology and our trusted team of writers and editors. Our editorial management team will design and manage workflows for projects at any scale and in most languages, as well as apply human creative safeguards around GenAI workflows.
International SEO We help extend your SEO strategies internationally through our global network of in-market SEO specialists. Our SEO services are primarily centred around content enhancement to help sites perform better in organic search, and go hand in hand with our content development and localization services.

We amplify and extend your campaign and creative marketing content across any market, channel or media type. We take a consultative approach and can advise on and manage the end-to-end creative production lifecycle for you - from brief to delivery and everything else in between. Our ability to combine translation, transcreation and production services means we see the whole picture and can ensure that your brand is communicated consistently wherever it appears in the world.

Design & Content Creation We design and produce content for international markets that delivers results and resonates with local audiences, across all channels and all media, while ensuring brand guardianship.
Design Extension & Creative Adaptation We adapt and extend masters for local markets across all media with our human and technology-driven design services. Leveraging existing content enables us to deliver at speed and scale with brand integrity.
Production & Localization We deliver integrated creative production services to adapt and localize global toolkits. Collaborating closely with our in-market creatives and production hubs, we ensure the content is tailored to resonate effectively with your target audience.
Shoot Production & Post-Production We specialize in planning and managing film and photography shoots tailored for a wide range of visual content and channels. Our post-production services offer a comprehensive suite of solutions, from editing, creative retouching, colour grading, motion graphics, VFX, and sound design - achieving the highest level of production values and craft.
Audio & Voiceover Management We facilitate international VO recording for TV ads, social content and brand films, including session management, international VO casting, management of talent and buy-out of usage rights. This can include in-language talent direction using our network of in-market creatives.
Media Fulfillment We manage pre-clearance and clearance processes for broadcast, video-on-demand and online content with local regulatory bodies to ensure final versions are approved and documented. We export to delivery specifications, and distribute media assets to publishers and platforms across all channels.

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Some of our clients and agency partners

"RWS has helped streamline our central production services. It's great having a trusted partner who can deliver quality content to my markets with great cost efficiency."

Jakob Edman - Global Marketing and Communications, Wasa

"Put simply, RWS Small World Studio is a class act. They're highly organised, adaptive, on it, and rigorous. Localisation work - from transcreation to final local market edits - is always delivered to a very high standard, on time and at a very reasonable cost."

Mark Boyd - Global Client Partner, Crispin Porter Bogusky

"As global needs continue to be prioritized by Clients, RWS Small World Studio has been an insightful and helpful partner in amplifying the impact of our global thinking."

Jiah Choi - Partner & CEO, Anomaly LA

"I want to congratulate on really good work – delivered way above expectations. Nike is very visually driven, you nailed that. The narrative was amazing and super engaging."

Alvaro Villalvila - Localization & Language Services Director, NIKE

"I have worked with RWS Small World Studio for many years across multiple companies. Most recently, they have helped us resolve business challenges such as positioning the relatively new business of Uber Advertising in various markets."

Mariia Yelizarova - Uber Advertising Program Manager, Uber

"The team has been able to achieve great results and receive outstanding internal feedback from our leadership even despite severe time constraints and quite an ambiguous challenge."

Maria Kopp - Associate Director, Marketing, Film & TV (NYC), Sony Music

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Shape your
content around
the world.

Contact us