Uber Eats: The new normal
Agile support through a global crisis.
Uber Eats was looking for creative ideas to present their brand globally just before the pandemic. This initiative needed to be completely overhauled when Covid-19 hit and changed how people lived and businesses operated. Uber Eats needed to support communities in as many ways as possible while redefining its business on a global scale.
Services:
- Cultural consultation
- Transcreation
Challenges
- Validating and localizing global campaign
- Adapting to a major crisis
- Staying locally relevant amid global uncertainty
Solution
- Partnering with Anomaly US, we won the Uber Eats global account and continued to collaborate on the validation and localization of the first campaign.
- We provided agile support, cultural checks, and creative adaptation of pitch and campaign copy, ensuring all recommendations were relevant to the local market.
- The localized global campaign aligned with current global events while remaining locally relevant.
