Box Chooses SDL to Accelerate Rapid International Growth

SDL (LSE: SDL) today announced it has been selected by Box, a provider of online storage and collaboration software, as its preferred partner to deliver a localized and culturally aware customer experience for its customers in new international markets.

One of the fastest growing private companies in the Silicon Valley, Box provides a simple way for businesses to securely share, manage and access information in the cloud. Since 2005, Box has helped more than 15 million people at more than 150,000 businesses, including 97% of the Fortune 500, to manage and share their content from anywhere on any device.

SDL is supporting Box to scale geographically by localizing its content, including marketing and support materials, to different target audiences across multiple channels, from web and mobile applications, into 16 languages.

Box also utilizes SDL’s Media Services to extend its audio-visual assets across these languages and cultures. SDL’s recording studios in over 30 countries allow Box to deliver a unified multimedia experience while collaborating across multiple geographies. This ensures Box speaks with one voice globally, maximizing its return on investment in multimedia production.

SDL was selected due to its dedicated in-house, in-country localization model. One of SDL’s main differentiators is its employment of both in-house translators and in-house audio & video experts. For Box, this demonstrates a firm commitment to guaranteeing the highest language quality and understanding of cultural nuances.

“We use Box ourselves to access, manage and share marketing and sales documents with customers using mobile devices,” said Tatiana Harrison, SDL Global Solutions US, VP Sales & Operations. “We feel like it’s a natural fit for us to partner together to promote collaboration and mobility in the cloud and we’re proud that SDL will enable users around the world to share content in their native language.”