SDL helps TomTom reach 45 million customers in 35 languages

800 sextillion routes, 60 countries, 1 customer experience

Amsterdam, Netherlands


SDL (LSE: SDL) today announced that TomTom, the world’s leading supplier of in-car location and navigation products relies on SDL to help them communicate with their customers in 60 countries.

TomTom has 5 lines of business, 3,500 employees and has rapidly expanded into new target markets in just a few years. With all departments working independently and little reuse of content taking place, finding a more efficient way to simplify and accelerate the localization process became increasingly important to TomTom.

In partnership with SDL, TomTom carries out the localization of user documentation, marketing material and software across 35 languages, empowering it to increase customer engagement and gain competitive advantage.

A combination of SDL WorldServer®, translation management technology, and SDL’s in-house, in-country team of over 900 linguists enables TomTom’s localization managers to centrally manage, automate and control high volumes of projects to deliver quality translations on time and within budget. SDL WorldServer centralizes linguistic assets to significantly lower costs through content reuse and improves quality and brand consistency.

“We now manage our localization projects consistently and we work with clearly defined responsibilities and objectives. Although the initial investment required was high, our experience has shown that this more than pays off. The quality improvement and the financial results highlight our success — we saved 80% on translation costs”, explains Antonella Onesti, Project Manager Localization & User Documentation at TomTom.

“We are delighted to partner with TomTom,” says Silke Zschweigert, VP Sales & Operations – Europe, SDL Global Solutions. “Working together, we can build sustainable value by helping TomTom to communicate better and more efficiently with their customers, and to simplify and optimize their global communications infrastructures to create personalized customer experiences anywhere in the world.”

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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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