Dometic Group Improves Customer Experience with SDL

SDL (LSE: SDL) today announced that Dometic Group, world-leading provider of leisure products for caravans, motor homes, automotive, truck and marine markets, has selected SDL to support its global customer experience strategy. Dometic will use SDL’s leading Translation Management System, SDL WorldServer, to deliver consistent brand messaging and high quality, localised communications to customers across its website, marketing, technical publications, and offline catalogues in 16 different languages. This will allow Dometic to offer a superior, personalised customer experience across the EMEA countries in which it operates.

By implementing SDL WorldServer, Dometic will automate the entire localisation process and centralise translation assets, providing reduced time-to-market and creating considerable cost savings in global communication. This will replace Dometic’s former localisation process, which included individual management of hundreds of localisation projects per year, undertaken by its network of translation providers. Further efficiencies will be achieved through SDL WorldServer’s integration with Dometic’s Product Information Management system.

“After evaluating various systems, we’ve chosen SDL WorldServer as it is the most advanced and customisable Translation Management System on the market,” said Thomas Brune, Manager, Marketing Communications at Dometic Marketing Solutions. “It will help us to improve our customers’ experience by enabling us to provide high quality, local language content for our marketing, technical communications and documentation across the EMEA region. With SDL WorldServer we will be able to automate 90 percent of our translation processes, which will save a lot of time and money. Additionally, we will be able to leverage our translation assets across the entire translation supply chain, resulting in better consistency and quality of customer communications. This will also free up time for us to focus on content strategy and creation.” Dominic Kinnon, CEO of SDL Language Solutions, commented, “Dometic is operating in a growing and highly competitive marketplace where it’s essential that businesses look to stay ahead of the race through customer experience management. Customers increasingly expect a seamless shopping experience but often language is overlooked. Being able to speak to customers in their native, preferred language is paramount to creating brand advocacy, customer loyalty and repeat business.”

SDL WorldServer simplifies and accelerates localisation processes for any content – from websites to documents to software. The modular SDL WorldServer architecture provides a robust and scalable translation management solution suitable for an on-premise, Software-as-a-Service (SaaS) or hosted deployment to suit a wide variety of financial and business needs. The solution also has a centralised, hierarchical translation memory (TM) combined with centralised terminology, which significantly lowers costs and improves translation quality. It is easy to integrate with existing content systems due to its extensive set of Content Connectors and its flexible Asset Integration System. Since it is a rules-based process automation engine, it allows managers to easily create business rules and workflows to automate business processes. This helps to drive linguistic collaboration and reduces costs.

SDL WorldServer is part of the SDL Customer Experience Cloud (CXC) which is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages.