New SDL Digital Experience Accelerator Shortens Time to Great Customer Experience by Reducing Global Website Development from Months to Days

New solutions drastically increase time-to-value and enhance the overall quality and outcome of web and mobile experiences for users

Wakefield, MA and Maidenhead, UK


SDL (LSE: SDL) today introduced its Digital Experience Accelerator  , a new component of SDL’s Customer Experience Cloud. SDL’s Digital Experience Accelerator is designed to reduce website implementation time from weeks to mere days, drastically reducing operating costs. Based on years of industry best practices, it can be used right out-of-the-box or customized to meet specific customer needs. Additionally, the open-source based Digital Experience Accelerator can be easily extended with other capabilities by both SDL and its partners, enabling organizations to deliver powerful customer experience solutions quicker than ever before.

SDL’s Digital Experience Accelerator delivers customers a fast return on investment while driving continuous innovation in web development. Using SDL’s industry-leading web experience management technology, organizations can now deliver meaningful web and mobile experiences with minimal development and setup effort through the re-use of content, assets, customer profiles and rules. Business users can easily take advantage of rich features, including in-context editing, rich media, targeting, personalization and localization, to deliver more engaging experiences and positively impact their business in near real-time.

“The SDL Digital Experience Accelerator is a fantastic component within the SDL Web ecosystem,” said John Winter, Co-Founder, SDL Web MVP, Content Bloom. “As a preferred implementer and SDL solution partner, our team has been using the Digital Experience Accelerator to kick-start our clients’ implementations, reducing weeks of effort into days.”

“Enhancing the customer experience starts with a brand’s ability to get things done right, giving them the time needed to focus on the consumer and allowing them to make decisions that positively impact their bottom line,” said Mark Lancaster, SDL CEO and Founder. “With the release of our Digital Experience Accelerator, we’re making it possible for organizations to be more efficient with less and provide the opportunity to focus on other critical elements of business, resulting in measureable customer experience success.”

For brands looking to deliver a blended marketing and commerce experience, SDL’s Digital Experience Accelerator can be extended with an eCommerce accelerator to enable commerce in web content management led environments. The current eCommerce accelerator works with Hybris, with additional accelerators for other commerce vendors planned in the future.

“Today's brands require responsive, flexible and integrated platforms to build relevant and innovative experiences that create a constant connection with their consumers,” said John Cavacas, Head of Technology at Blast Radius. “Robust, agile and scalable technical platforms like SDL Web and SDL Digital Experience Accelerator complement and accelerate our approach to building powerful experiences that earn a place in people’s lives. The Digital Experience Accelerator provides a modern and standards-based foundation that rapidly answers the varying kinds of experiences that clients and consumers today demand and expect.”

SDL’s Digital Experience Accelerator is continuously evolving through enhancements by the technical web community, SDL’s partners and the SDL development teams. SDL’s Digital Experience Accelerator is provided at no cost and the source code has been made available under an Apache 2.0 license.

“The Digital Experience Accelerator is a leap forward compared to the small steps that HP is making with Teamsite or Adobe is making with Experience Manager,” said Frank Taylor, Senior Front End Developer at Tahzoo and SDL Web MVP. “This isn’t just a sample site for a faster time-to-market. This is a full implementation that will make it easier for SDL clients to deliver high-quality, standards-driven websites to end-users. Any SDL client that is struggling to keep up with the web’s best practices and leading-edge technologies will benefit from the Digital Experience Accelerator.”
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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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