Akamai Taps SDL to Improve Multilingual Web Marketing
Global leader in content delivery streamlines website management for its own multilingual web properties to deliver improved customer experience and reduce internal costs
6/7/2016 6:12:27 AM
MAIDENHEAD, U.K. & WAKEFIELD, Mass. – June 7, 2016 – SDL (LSE: SDL) today announced that Akamai, the global leader in content delivery network services, has rebuilt its corporate website and increased the effectiveness of its multilingual marketing efforts by leveraging SDL’s web and language technologies alongside specialized language services.
Akamai revolutionizes how businesses optimize the delivery of consumer, enterprise and entertainment experiences for any device, and its web presence is instrumental in demonstrating the value of its services. The company had previously been managing its corporate site in-house and had been using a third-party to manage translated regional sites through a translation proxy solution. To gain more control and to leverage the digital channel to the fullest, Akamai invested in bringing all of the sites in-house on an enterprise CMS.
To streamline web marketing across all sites, Akamai turned to SDL. The company selected SDL Web and SDL WorldServer – SDL’s web experience management and translation management technologies – to create an end-to-end content ecosystem. SDL’s technology streamlines the processes of creating marketing content, translating it for global audiences and publishing it to the global web properties.
Akamai also named SDL as their preferred translation services provider, gaining access to SDL’s expert project management team and network of in-house, in-country translators to drive a high volume of accurate, consistent translations. Additionally, the company leverages SDL’s linguistic testing and multimedia subtitling services.
“As a global company, it’s important that we not only communicate with our audiences in each country, but have the ability to do so consistently and efficiently,” said Rebecca Murtagh, Vice President, Corporate Marketing and Brand, Akamai. “With SDL, we have a CMS that allows us to more efficiently drive our digital marketing strategy across the globe while also reducing costs.”
Following the implementation of the SDL solution and the July 2015 launch of a new global website, Akamai has experienced many benefits, including:
- Managing their multilingual website, translated into seven languages, now takes less effort and produces higher quality results with SDL Web and its adaptive BluePrinting® technology
- Using SDL Web’s embedded translation automation capabilities, powered by SDL WorldServer, English web content can now be routed for translation, approved and published to regional sites all from within the website CMS interface, adding to improved efficiencies and eliminating arduous, error prone copy and paste activities
- Leveraging translation memory provides hundreds of thousands of dollars per year in translation cost savings, while delivering more consistent messaging
- Confidence in the quality and consistency of the translated content being delivered to global audiences
“As customers increasingly engage with brands through digital channels, global content has become the backbone of personalized customer experiences,” said Adolfo Hernandez, CEO, SDL. “We’re honored to partner with a global organization like Akamai, helping them master the complexity of global web content management and streamline their content ecosystem to ensure seamless customer communications.”
Armed with a more efficient and nimble approach for managing its digital properties, Akamai has future plans to continue improving its digital customer experience and content ecosystem. The company plans to deploy SDL Web’s Experience Optimization capability to deliver personalized experiences relevant to each visitor’s context. Akamai also plans to integrate SDL Knowledge Center structured content technology for technical documentation, resulting in an end-to-end, global dynamic content creation and delivery system.