Cupid Media Utilizes SDL Machine Translation to Translate 70 Million Words Per Month Across 100 Countries

Global online dating service provider removes language barriers by translating user-generated content in real-time

Maidenhead, UK

20 Jul 2016

MAIDENHEAD, U.K. & WAKEFIELD, Mass. – July 20, 2016 – SDL (LSE: SDL) today announced that Cupid Media is using SDL Machine Translation technology to enable single people across the globe to communicate seamlessly in real-time, regardless of their native language or location.

Cupid Media is a rapidly growing online dating network that sees 20,000 new customers each day. The company has helped over 30 million people worldwide look for love across its 36 different dating sites in 100 countries worldwide. With a need to address its growing demand for additional languages, the company turned to SDL to implement its Machine Translation technology.

Cupid Media relies on SDL to translate each user’s unique personal profile and facilitate real-time messaging between users across various languages and dialects. To enable this, the company translates vast amounts of user-generated content, which tends to be prone to spelling and grammatical errors. As this type of content requires sophisticated translation, SDL’s Machine Translation solution has brought a flexible approach to Cupid Media’s language needs by allowing complex translation algorithms to be used for different language pairs depending on content and context. By producing higher-quality results and intercepting any cultural linguistic nuances that could cause misunderstanding or offense, SDL enables Cupid Media to offer a better, more authentic user experience.

“We are responsible for creating a high quality dating product that is fun and easy to use,” says Ben Snart, IT and development director at Cupid Media. “SDL provides a very reliable, cost effective service that we know we can trust. I can’t recall a time when there’s been a technical issue or a problem with availability and there’s never any need for us to contact customer support. It’s just one less headache for us to worry about.”

Since implementing SDL technology, Cupid Media has seen a number of positive results, enabling it to increase the volume of accurate translations, particularly for unstructured user-generated content. Today, 2.5 million active Cupid Media users generate 50 million messages each month.

“Global organizations today must scale to reach their diverse audience, while providing personalized communciations at the local level,” said Adolfo Hernandez, CEO, SDL. “ Cupid Media’s rapid growth points to the demand for solutions that transcend cultural and linguistic barriers. With SDL’s Machine Translation technology, Cupid Media can meet this demand by offering its services in 22 separate languages with the benefit of scalability and regular improvements, leading to improved quality of output.”

Cupid Media is a leading online technology company that operates 36 specialized niche dating sites. Since its launch in 2000, Cupid Media has helped more than 30 million people look for love and grown from strength to strength, becoming one of the top niche dating networks in the world. Through our network of personalized dating services, we aim to connect singles worldwide with their true love, in a safe and fun environment.

The Cupid Media network offers a specialized dating service to a diverse group of individuals across the world. We are incredibly passionate about helping single men and women find their perfect match based on their preferences of ethnicity, religion, lifestyle, special interests and more.
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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, financial services, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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