Lindex Selects SDL to Amplify its Global Expansion Strategy

Leading Fashion Retailer Implements SDL Web, SDL Language Technology and SDL Language Services to Grow its Digital Footprint

Maidenhead, UK
10/4/2016 1:00:00 PM
WAKEFIELD, MA and MAIDENHEAD, UK – October 4, 2016SDL today announced that Lindex, a Sweden-based global fashion retailer, chose SDL Web, SDL TMS and SDL Language Services to enable a faster and more efficient time to market for its global digital ecommerce presence.

Lindex selected SDL’s web content management solution, SDL Web, which is fully integrated with SDL’s translation management system, SDL TMS, to go global faster. The combination of SDL’s solutions seamlessly connect to Lindex’s ecommerce platform and other infrastructure, allowing the organization to accelerate its growth plans, while saving money by reducing the need for bespoke integration work.

With the goal of overcoming challenges in maintaining and running a successful global ecommerce presence, Lindex turned to SDL to master the complexity of managing multiple websites, in multiple languages – using fully integrated translation management capabilities. By providing an environment where marketing content and ecommerce content can be easily blended into a single digital experience, Lindex is now able to overcome the traditional marketing and commerce divide. With such an advanced environment to support, Lindex was drawn to SDL’s capability to streamline processes and content updates globally, maintaining long term quality and consistency while still allowing local control at a detailed level.

“We’re thrilled to provide Lindex with comprehensive global content management capabilities and localization services that will expedite workflow and enhance overall output,” said Adolfo Hernandez, CEO, SDL. “Lindex realized that SDL’s unique ability to offer integrated solutions, combined with SDL Language Services, will enable the delivery of local language content across every step of the customer journey. We look forward to partnering with Lindex as they work to achieve expansion goals, and we’re excited for what’s to come.”
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RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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