News

Lindex Selects SDL to Amplify its Global Expansion Strategy

Leading Fashion Retailer Implements SDL Web, SDL Language Technology and SDL Language Services to Grow its Digital Footprint

Maidenhead, UK

10/04/2016

WAKEFIELD, MA and MAIDENHEAD, UK – October 4, 2016SDL today announced that Lindex, a Sweden-based global fashion retailer, chose SDL Web, SDL TMS and SDL Language Services to enable a faster and more efficient time to market for its global digital ecommerce presence.

Lindex selected SDL’s web content management solution, SDL Web, which is fully integrated with SDL’s translation management system, SDL TMS, to go global faster. The combination of SDL’s solutions seamlessly connect to Lindex’s ecommerce platform and other infrastructure, allowing the organization to accelerate its growth plans, while saving money by reducing the need for bespoke integration work.

With the goal of overcoming challenges in maintaining and running a successful global ecommerce presence, Lindex turned to SDL to master the complexity of managing multiple websites, in multiple languages – using fully integrated translation management capabilities. By providing an environment where marketing content and ecommerce content can be easily blended into a single digital experience, Lindex is now able to overcome the traditional marketing and commerce divide. With such an advanced environment to support, Lindex was drawn to SDL’s capability to streamline processes and content updates globally, maintaining long term quality and consistency while still allowing local control at a detailed level.

“We’re thrilled to provide Lindex with comprehensive global content management capabilities and localization services that will expedite workflow and enhance overall output,” said Adolfo Hernandez, CEO, SDL. “Lindex realized that SDL’s unique ability to offer integrated solutions, combined with SDL Language Services, will enable the delivery of local language content across every step of the customer journey. We look forward to partnering with Lindex as they work to achieve expansion goals, and we’re excited for what’s to come.”
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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 


Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 


Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 


Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 


For further information, please visit: www.rws.com.