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SDL Launches Marketing Solutions to Enable Brands to Adapt, Manage and Deliver Global Customer Content

Combination of marketing services enable companies to launch global campaigns and websites faster by extending marketing teams around the world

Maidenhead, UK

11/15/2016

MAIDENHEAD, U.K., and WAKEFIELD, Mass. – November 15, 2016SDL (LSE:SDL) today announced a new solution to address the adaptation, management and delivery of global omni-channel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services and Content Production Services.

The proliferation of media channels and the cost effective delivery of locally relevant – but globally consistent – content across all customer touchpoints is one of the biggest challenges facing brands today. SDL Marketing Solutions helps global businesses overcome this fragmentation challenge. Through a consolidated point of access SDL provides its customers with a single source solution to manage, adapt and deliver global branded content, dramatically reducing cycle time and cost.

SDL Marketing Solutions extends marketing teams around the world. With access to more than 1,100 in-country translators and SDL’s unrivaled global partner network, companies can deliver culturally relevant communication faster, perfectly on-brand across every media type and digital touchpoint. 

"SDL leveraged its superior local human resources to provide us with services to operate our website and optimize content for 14 countries,” says Qian Jinsong, senior manager, Huawei EBG Sales and Marketing. “They’ve become part of Huawei's globalized marketing strategy. The solution has significantly increased responsiveness to the needs of frontline sales and marketing managers. We’ve also seen this solution foster an increase in traffic and conversion rates in all markets."

Specific services included in this offering:

  • Managed Web Content Services include translation, editing and omni-channel delivery services that bring together the creative with the site management and publishing of content on a global scale.
  • Transcreation & Copywriting Services complement all forms of translation and adaptation for creative local marketing messaging. This service uses bilingual copywriters to adapt messaging and brand tonality to increase local relevance and impact.
  • Content Production Services provide image, video, graphic and animation localization and transcreation.
“This new offering speaks directly to a market need,” said Adolfo Hernandez, CEO, SDL. “Our customers have articulated the desire for a comprehensive approach to content, translation and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective.”
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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 


Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 


Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 


Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 


For further information, please visit: www.rws.com.