SDL Launches Marketing Solutions to Enable Brands to Adapt, Manage and Deliver Global Customer Content

MAIDENHEAD, U.K., and WAKEFIELD, Mass. – November 15, 2016 – SDL (LSE:SDL) today announced a new solution to address the adaptation, management and delivery of global omni-channel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services and Content Production Services.

The proliferation of media channels and the cost effective delivery of locally relevant – but globally consistent – content across all customer touchpoints is one of the biggest challenges facing brands today. SDL Marketing Solutions helps global businesses overcome this fragmentation challenge. Through a consolidated point of access SDL provides its customers with a single source solution to manage, adapt and deliver global branded content, dramatically reducing cycle time and cost.

SDL Marketing Solutions extends marketing teams around the world. With access to more than 1,100 in-country translators and SDL’s unrivaled global partner network, companies can deliver culturally relevant communication faster, perfectly on-brand across every media type and digital touchpoint. 

"SDL leveraged its superior local human resources to provide us with services to operate our website and optimize content for 14 countries,” says Qian Jinsong, senior manager, Huawei EBG Sales and Marketing. “They’ve become part of Huawei's globalized marketing strategy. The solution has significantly increased responsiveness to the needs of frontline sales and marketing managers. We’ve also seen this solution foster an increase in traffic and conversion rates in all markets."

Specific services included in this offering:

• Managed Web Content Services include translation, editing and omni-channel delivery services that bring together the creative with the site management and publishing of content on a global scale.
• Transcreation & Copywriting Services complement all forms of translation and adaptation for creative local marketing messaging. This service uses bilingual copywriters to adapt messaging and brand tonality to increase local relevance and impact.
• Content Production Services provide image, video, graphic and animation localization and transcreation.
  

“This new offering speaks directly to a market need,” said Adolfo Hernandez, CEO, SDL. “Our customers have articulated the desire for a comprehensive approach to content, translation and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective.”