RWS named a Leader in the IDC MarketScape: Content Management Systems for Authenticated Digital Workspaces

Tridion’s translation capabilities and architectural framework cited as key differentiators, according to global market intelligence firm

Chalfont Saint Peter, UK

28 Sep 2021

RWS, the world’s leading provider of technology-enabled language, content management and intellectual property services, announces that it has been named a Leader in the IDC MarketScape: Content Management Systems for Authenticated Digital Workspaces 2021 Vendor Assessment.
The analyst firm’s latest report evaluates content management platforms and their ability to support next-generation digital workplace environments. Vendors are evaluated against their strategy and capabilities, and placed within a Participants, Contenders, Major Players or Leaders Category.
“An effective global workforce depends on the ability to collaborate, communicate and access company information in their own language – and the ability to securely share it externally,” explains Thomas Labarthe, President of RWS’s Language Services and Technology division. “That’s where our intelligent content platform Tridion stands out. Our technology handles the most complex content environments – and the IDC MarketScape’s recognition is testament to our continued investment and innovation.”
The IDC MarketScape recognizes Tridion’s BluePrinting® and Baselining technology and its ability to help multinational organizations “handle complex multilingual, multi region, multi brand, multi-channel projects.”
Tridion, connects people, processes, and information through the most complete portfolio of collaborative content management, knowledge management and headless delivery technologies. Companies can securely streamline communication to employees, prospects, customers, partners, influencers, investors, and other stakeholders globally.
Notes to editors:
According to IDC, companies should “consider Tridion when they are a multi-national organization that has complex content structures that would benefit from a componentized architecture and automated machine translation capabilities to dynamically assemble authenticated and personalized digital experiences.”
Tridion’s strengths highlighted in the report include:
  • Localization and translation: Tridion benefits from RWS’s own machine translation technology to automate localization of content and imagery based on language selection. Tridion’s atomic design of content creation and management is well suited for real-time translation and dynamic delivery.
  • Authoring environment: Content authors can use the site building wizard with a headless design extension to provide a consistent single view of the customer and employee content. Tridion provides a knowledge graph for content visualization, user interface for conversational internet-of-things content (e.g. Alexa simulator) and insight to content voice and tone.
  • Architecture framework: Tridion offers rigorous content modeling, content component inheritance and reuse across any combination of sites, regions, brands and channels. For customers, employees and partners that work in China, Tridion provides a publishing process that helps reduce latency for the user experience.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our unique combination of technology and cultural expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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