STARLUX Airlines selects RWS to power digital expansion across Asia

Airline company chooses Tridion to support digital experiences in 2022

Chalfont Saint Peter, UK
3/8/2022 9:00:00 AM

RWS, the world’s leading provider of technology-enabled language, content management and intellectual property services, has been selected by STARLUX Airlines to power the next phase of its global expansion strategy. The Taiwan-based airline company has recently expanded from three to 12 destinations. 

STARLUX Airlines needed a content management system that could provide customers with an intuitive, self-service digital experience in their own language. Selecting Tridion, an intelligent content platform, will enable the company to easily offer local-language experiences across any digital channel for future routes and services. 

“Our home-grown content management system wasn’t able to support our business objectives,” explains Lucas Chuang, CIO of STARLUX Airlines. “We needed to provide customers with an intuitive, self-service digital experience in their own language – something that just wasn’t possible with our current CMS without a great deal of development work.” 

Alongside managing website content, Tridion will also enable STARLUX to centrally manage and translate the inflight entertainment programme list and related content. 

“STARLUX Airlines has big ambitions, and needs to move quickly in order to capitalize on the market opportunity,” says Thomas Labarthe, President of Language Services and Technology at RWS. “We’re delighted to play such a central role in the company’s journey, and look forward to working closely with the team over the coming months and years to help them realize their global ambitions. 

RWS’s Professional Services team managed the entire project, from designing STARLUX Airlines' technical architecture, to implementing the platform and integrating with third-party systems. Tridion is an intelligent content platform that enables organizations to create, manage and deliver multilingual digital content to customers, employees and partners. Some of the world’s largest brands and airline companies rely on Tridion to deliver multilingual digital experiences across any channel.

About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.


Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.


Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.


We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.


Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 


For further information, please visit: www.rws.com.


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