Globally Speaking Podcast - Our Top 10
15 Aug 2024
The popularity of podcasts has soared in recent years, with more than 460 million listeners worldwide. At RWS, we host our very own podcast, Globally Speaking, about the many ways in which language, culture, technology and business intersect. We discuss the challenges associated with engaging with today’s hyper-connected consumer and connect with industry experts to hear their views and experiences.
We decided to look back at our most listened to episodes over the past eighteen months. It’s evident that people are keen to hear from big brands as well as topics relating to the ever-evolving topic of AI. Luckily, we have a great selection of both!
Globally Speaking Podcast - Our Top 10
1. Localization lead on Google's International Growth Team
Richard Cronin, Localization lead at Google, discusses how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally.
2. From dream to reality: shaping the future of localization with AI
Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, couldn’t be more enthusiastic about recent AI developments and their impact on customer experience. Loïc explains, however, that the key to effectively capitalizing on this major transformation lies not only in the choice of AI but in the ability to integrate it into existing processes at multiple levels.
3. Culture and context. Never overlook the basics.
Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy.
4. How do you unlock mutual understanding in crisis situations around the world?
Aimee Ansari, CEO, and Ellie Kemp, Head of Research, Evidence and Advocacy at CLEAR Global share with us the first results of a research project on language in digital inclusion. Listen to their fascinating insights – such as the intriguing phenomenon of certain minorities using fintech solutions, like mobile money, in languages they don’t fully understand or can’t read.
5. AI Dialogues: humans vs. LLMs’ language learning
Listen to this fascinating discussion between Vasagi Kothandapani, Bart Maczynski and Marina Pantcheva to learn all about the fundamental differences between language learning in LLMs and humans and how we can encode ethics in AI.
6. Understanding you, understanding me. How brands can unlock global understanding.
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalized experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you – and they want you to understand them. But how can companies unlock this level of understanding?
7. What everybody wants is everything in their own language
In this episode, discover the world of probably the most important player: the translator, who we now call the language specialist! Find out about Melanie’s experience with Trados and other translation software, why she thinks AI won’t replace humans and what pressure she’s currently feeling in the market.
8. Language. The secret behind IKEA's success
Anna Golubeva, Translation Specialist from IKEA translation team, discusses the approach they take to engaging with international audiences, the role of language and how – despite not translating all their content – they’re still able to unlock global understanding.
9. We’re humans. We want to connect.
Paul McCabe, VP of Customer Experience at Roland Corporation, discusses the power of language and its role in customer excellence. Paul also discusses his company’s journey, from being completely dependent on human translation to building a machine-led localization service that delivers on the expectation that the customer experience should always align with the brand.
10. Product localization in China: pitfalls and exciting trends
A third of the world’s websites are in English. And yet only 5% of Internet users speak English as their mother tongue. Zhongjun GE, head of the localization team at ByteDance, explains how China-based companies approach their localization strategies and what the most common pitfalls are for them when embarking on the internationalization journey.
Take a listen and let us know what you think! If you’re interested in appearing on our podcast, please email info@globallyspeakingradio.com
Gemma Woolley
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