HAI: 7 ways to supercharge your global marketing with human-AI translation

Are you ready to break down language barriers and expand your brand's reach across the globe? As businesses expand across continents, localization isn't merely an option – it's a necessity. Traditional translation processes, while valuable, can often present challenges for fast-paced marketing teams juggling multiple campaigns, tight deadlines, and limited budgets. The need for quick turnaround times, cost-efficiency, and unwavering accuracy can sometimes strain resources and create bottlenecks in the localization process. For marketers like you, finding a solution that streamlines these complexities is essential for maintaining momentum and achieving global success.

Enter HAI, RWS's revolutionary Human-AI translation platform, the solution to help redefine your global communication strategy. HAI isn't just another tool in your marketing arsenal; it's a strategic sidekick, designed to streamline your localization efforts and empower you to reach new markets with confidence.

HAI is a comprehensive, user-friendly platform that seamlessly blends the power of advanced AI technology with the nuanced expertise of professional linguists. This unique combination ensures that your marketing content not only translates accurately but also resonates authentically with diverse audiences worldwide. With HAI, you get the best of both worlds: the speed and efficiency of AI, paired with the cultural sensitivity and linguistic finesse of human experts.

Traditional translation and localization processes can be riddled with challenges that could hinder your global marketing efforts. High costs can quickly eat into your budget, while lengthy turnaround times can delay your campaigns and cause you to miss out on valuable opportunities. The risk of inaccurate translations can also damage your brand's reputation and alienate potential customers.

As a marketer, you need a solution that's not only efficient and affordable but also ensures that your brand's voice and message remain consistent across different languages and cultures. HAI addresses these challenges head-on, providing you with a reliable and cost-effective way to reach global audiences without sacrificing quality or brand integrity.

HAI is designed to make your life as a marketer easier, allowing you to focus on crafting compelling campaigns while we handle the complexities of localization. Here's how HAI streamlines your workflow and helps you achieve global marketing success:

• Lightning-fast translations: In the fast-paced world of marketing, timing is everything. HAI's state-of-the-art AI technology delivers rapid translations, empowering you to launch time-sensitive campaigns, respond to market trends, and seize global opportunities with agility.
• Unmatched accuracy and quality: While speed is important, accuracy is paramount. HAI's unique human-in-the-loop approach ensures that your translations are not only linguistically correct but also culturally relevant and tailored to your specific target audience. This means your message will resonate authentically with customers in every market.
• Cost-effective localization solutions: HAI's AI-powered technology dramatically reduces the cost per word, making professional translation and localization services affordable for businesses of all sizes. By leveraging AI's efficiency, HAI offers you the best value for your investment.
• Streamlined project management: Managing multiple translation projects across different languages can quickly become overwhelming. HAI simplifies this process with its intuitive, user-friendly platform. You can easily track project progress, approve quotes, and communicate directly with your dedicated project manager, all within a single, centralized dashboard.
• Comprehensive localization services: HAI offers a full suite of localization services, ensuring that every aspect of your brand is tailored to your global audience. This includes website translation, content localization, and technical translation, all under one roof. With HAI, you can ensure a consistent brand experience across all markets and channels. 
• Scalability for growing businesses: As your business grows and expands into new markets, HAI grows with you. The platform is designed to be scalable, so you can easily add new languages and projects as needed, without the hassle of switching providers or learning new systems.
• Enhanced brand consistency: Building a strong global brand requires maintaining a consistent brand voice and message across all markets. HAI's centralized platform makes it easy to ensure that your brand identity remains intact, no matter where your message is delivered.

HAI is more than a translation platform; it's your strategic partner in achieving global marketing success. Backed by RWS's decades of experience and expertise in language services, HAI empowers you to:

• Break down language barriers effortlessly.
• Connect with diverse audiences authentically.
• Drive growth in international markets.
• Maximize your marketing ROI.
• Maintain brand consistency across borders.
• Save time and resources with streamlined workflows.
• Access expert linguistic support whenever you need it.

Don't let language barriers hold you back. Partner with RWS and discover the power of HAI today. Contact one of our localization specialists or upload your files for a quick translation with HAI. Let's expand your global reach together.