The explosion of content in recent years has created a challenge for international companies: how much of their content should they localize, and what method should they use? The spectrum of adaptation services offers businesses a range of very different solutions, from machine translation to transcreation. Choosing the most suitable solution for each type of content – a process known as content tiering – is crucial for a successful global marketing strategy.
For creative assets, transcreation has become the go-to solution. But is it always necessary? In this ebook we discuss how content tiering can help you establish a more nuanced approach – one that preserves the creativity of your adaptations while spending your budget wisely.