Sign language: the next step in video localization
How accessible are your videos, really?
While subtitles do make videos more accessible to many deaf and hard-of-hearing viewers, they don't 'speak' to native signers in their native language. Those who rely on sign language for everyday communication don’t have any of the world’s spoken languages – the languages used for subtitles – as their native language. So even if they’re relatively fluent at reading subtitles, they’ll be doing so in a second language.
If you want your videos to engage with native signers as effectively as they do with audiences who speak the world's diverse languages, then it's time to think beyond subtitles.