Highlighting future innovation opportunities via a landscape search
RWS helps an automotive company to identify future innovation opportunities with a landscape search
A US-based consultancy asked RWS to conduct a state-of-the-art non-patent literature search related to the topic of “Future Transportation” for purposes of innovation landscaping.
The client asked our researchers to capture non-patent literature describing “the movement of goods and people, including both infrastructure, vehicles, and business models” as it may exist five to 20 years from the time of the study.
Challenges
- Broad scope – the client wanted to gain a detailed picture of emerging technologies
- The study required specialist expertise around the relevant markets and technologies
Solution
- RWS IP Research: Landscape search
- AOP Connect
Results
- RWS’s researchers logged more than 1,400 total references to AOP Connect
- Results were categorized to correspond with the client’s patent analysis
- These enabled the consultancy to create a comprehensive presentation for the end client, highlighting future innovation opportunities