Witt-Gruppe reduces costs by 30% thanks to efficient translation processes
Multichannel retailer streamlines multilingual marketing material production with RWS, achieving significant cost savings and operational efficiency.
Company size:
3,700 employees and 22 million customers
Today, Witt-Gruppe, one of Germany’s oldest mail-order businesses, is a modern multichannel retailer, offering women’s fashion through catalogues, stores, online shops and mobile apps. With operations in 10 countries, the company needed to streamline the creation of multilingual marketing materials to maintain brand consistency while minimizing costs in a competitive market.
To address these challenges, Witt-Gruppe partnered with RWS to develop an agile localization process.
“RWS is genuinely interested in our success at eye level and will work with us to ensure that we remain up to date in terms of technology. The cooperation is based on partnership and characterized by mutual respect and sustainability.”
Challenges
- Complexity of creating multilingual marketing materials through multiple service providers
- High costs and inefficiencies due to manual translation processes and DTP issues
- Repetitive translations leading to unnecessary expenses
- Time-critical nature of fashion catalogue production impacting sales
Solution
- RWS Translation Services
- Translation memory and terminology database
- TMS web portal (semi-automated file management)
- Support with the transition from InDesign to XML for translation
Results
- 30% reduction in overall translation costs in the first year
- 90% reduction in DTP costs, now accounting for just 5% of total localization costs
- Doubled translation capacity while maintaining consistent costs, effectively lowering the cost per word
- Centralized localization for 9 target languages, ensuring a unified brand voice across all markets
- Enhanced agility with faster timelines for catalogues, online shops, mobile apps and multimedia platforms